Practical Ecommerce

Reading List: iGoDigital President Eric Tobias

Eric Tobias

Eric Tobias

In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded with Eric Tobias, President of iGoDigital, an Indianapolis, Ind.-based personalized shopping solution for online retailers.

Tobias’ Top Five Books

Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

“The Zappos story is fascinating to all entrepreneurs.”

Rework by Jason Fried and David Heinemeier Hanson

“The 37signals story is interesting — a small company trying to stay small.”

Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick Lencioni

“Beyond the unique title, this is a story of the benefits of being transparent with customers.”

Getting Things Done: The Art of Stress-Free Productivity by David Allen

“This book was recommended by a customer of ours and it has transformed my approach to email.”

Life by Keith Richards

“I am a big music fan and this seemed like a must-read.”

Tobias’ Top Five Twitter Feeds

Tobias says this about blogs, “I follow many blogs on a regular basis. So rather than document specific blogs, I thought I would call out some Twitter users who most often lead me to interesting content.”


“Kristian Andersen, founder of KA+A, a digital design agency. Great insights on design, venture capital, and all things digital.”


“Kevin Hillstrom, a former vice president at Nordstrom. He tweets great statistics and paradoxes from the world of ecommerce.”


“Brad Wisler, founder of SproutBox. Unique insights on working with entrepreneurs full-time in exchange for equity.”


“Tom Crean, head basketball coach at Indiana University. He provides insights on leadership.”


“Adam Duritz, lead singer of Counting Crows. I love seeing the world through the eyes of the leader of my favorite band.”

Practical Ecommerce
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