Reading List: Ji Kim of DiJiPop

Ji Kim

In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. In this installment, we corresponded with Ji Kim, CEO and founder of DiJiPop, a Providence, R.I.-based digital-shopper-marketing provider for retailers. DiJiPop provides a platform for vendors and advertisers to pay for advantageous placement on a merchant’s ecommerce site.

Kim’s Top 5 Recent Books

The Art of the Start by Guy Kawasaki

The Art of the Start by Guy Kawasaki.

“Kawasaki is able to use both his days as a marketer in the early days at Apple and his experience running his own venture capital firm to give a more complete view of running a business than others.”

—

Googled: The End of the World as We Know It by Ken Auletta

Googled: The End of the World as We Know It by Ken Auletta.

“Google is one of the most successful businesses in the world, and in this book we get a great insight into what makes them tick. In addition to all the interviews and talk about the Google founders and their rise, it offers insight into the people running the day-to-day operations pushing Google to always improve itself.”

—

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale by Markus Stahlberg and Ville Maila

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale by Markus Stahlberg and Ville Maila.

“A great collection of shopper marketing stories and best-practices from some of the top retailers and brands in the world.”

—

The Jordan Rules by Sam Smith

The Jordan Rules by Sam Smith.

“Whether you take away lessons in management and the importance of teamwork or just love the sport, this is a great look at one of the best athletes ever.”

—

Delivering Happiness: A Path to Profits, Passion and Purpose by Tony Hsieh

Delivering Happiness: A Path to Profits, Passion and Purpose by Tony Hsieh.

“I loved this look at how Zappos pushes its employees to be excellent by making happiness and quality of life its number one priority.”

—

Kim’s Top 4 Recent Blogs

Six Pixels of Separation

Six Pixels of Separation.

“Digital marketing insights from one of the best in the business. Mitch Joel does a great job of always putting a rapidly changing field in perspective.”

—

@BrianSolis

@BrianSolis.

“Brian’s got some great insights into the evolution of new media and in defining the convergence of media and social influence on his Twitter feed.”

—

TechCrunch

TechCrunch.

“These guys stay up-to-date on everything anybody needs to know about with anything tech related. Ten minutes scrolling through here and you know what’s happening.”

—

DigitalNext

DigitalNext.

“Advertising Age’s blog on all things digital. It is always featuring guest posts written by some of the best in the business. Reading this blog is a great way to keep an eye on the pulse of the industry.”