Manage Subscriptions · Subscribe Now · F.A.Q.'s
HOME · Saturday, May 17, 2008
Shopping Carts & Online Payments
Does Google Checkout Affect Your Business?
By: Boris Mordkovich
Comments: 1
On June 30, 2006 Google launched a service called Google Checkout. This is a new application allowing businesses to process online orders through Google. It serves as an alternative to PayPal or regular credit-card processing.
It’s interesting to look at the launch of this service from Google’s point of view to try to understand how it ties in with their core business — search.
In theory, many buyers begin their shopping process by searching for what they want on Google (or any other search engine). Next, they click on an advertiser’s link and go to the business’ website. By taking care of the final step — processing the actual purchase — Google can accumulate a vast amount of information about their own advertisers and use that information to further improve AdWords.
The tie-in with Google AdWords is quite logical. In fact, Google launched its Checkout service with a special promotion: for every $1 advertisers spend on AdWords, they can process $10 in sales for free through Google Checkout. For example, if an advertiser spent $1,000 on AdWords last month, this month the advertiser can process $10,000 in sales at no cost. If advertisers exceed their free transaction processing for the month, they are only charged two percent plus $.20 per transaction.
What’s more is that when an AdWords advertiser signs up for the Checkout service, all of their listings on Google are accompanied by a little shopping cart next to its listing — this is bound to attract extra attention from searchers.
The processing fees reflect what Google sees as a natural relationship between generating potential customers through online advertising and processing online sales.
While it’s still in its early stages and does not have a huge following, Google Checkout is certainly worth checking out. For more information, go to http://checkout.google.com.
Blinklist | Del.icio.us | Furl | Ma.gnolia | Newsvine | Spurl | Reddit | Technorati
Published on Thursday, August 31, 2006
Comments:
Ecommerce Articles
- Browse All Articles
- Browse our complete archive of ecommerce articles.
- Accounting, Management & Legal
- Ecommerce articles related to managing a small business including ecommerce accounting, business strategy and legal considerations.
- Conversion & Usability
- Online business articles about converting web site visitors into customers and how to gauge and improve your business website's usability.
- Development & Programming
- Articles to help designers, developers and programmers create successful, search engine friendly ecommerce websites and improve existing ones.
- Hosting, Infrastructure & Software
- Articles for ecommerce businesses about ecommerce web hosting, business infrastructure, business strategy and helpful ecommerce & small business software.
- Interviews & Profiles
- Interviews with prominent ecommerce business personalities and profiles of successful online businesses.
- Inventory & Shipping
- Ecommerce articles about inventory management, ecommerce order fulfillment and product shipping considerations.
- Marketing & Revenue Growth
- Articles relating to online marketing, email marketing and using the Internet to growing your business.
- Search Engine Optimization
- Search engine optimization articles for ecommerce business owners, strategists, marketers and developers.
- Shopping Carts & Online Payments
- Articles covering ecommerce shopping cart platforms and options for choosing an online payment gateway.
- Training & Education
- Tutorials and articles providing training and education for ecommerce business owners and developers of ecommerce websites.
Search Articles
Ecommerce Community
- Ecommerce Blogs
- Read our blogs about ecommerce topics written by industry professionals.
- Community Forum
- Connect with other ecommerce professionals to trade advice and answers in our community forum.
- Podcasts
- Check out our ecommerce podcasts covering topics ranging from interviews to tutorials.
- RSS Content Feeds
- Subscribe to our RSS feeds and have fresh ecommerce content delivered to you.
Ecommerce Resources
- Free Email Newsletter
- Sign up for Ecommerce Notes, our free email newsletter for ecommerce business owners and developers.
- Ecommerce Directory
- Browse our directory of ecommerce products and services, or submit your own listing in our directory.
- Ecommerce Glossary
- Familiarize yourself with terminology or submit terms to help others with our Ecommerce Glossary.
- Events Calendar
- Find out about upcoming ecommerce events or invite other ecommerce professionals by posting your own event.
- Press Releases
- Browse ecommerce related press releases and post your own press release for distribution.
- Ecommerce Store & Back Issues
- Pick up back issues of Practical eCommerce magazine along with other merchandise from Practical Ecommerce
About Practical eCommerce
- Frequently Asked Questions
- Look at frequently asked questions regarded using our website, subscribing to our magazine and more.
- Advertising Information
- Information about advertising in Practical eCommerce magazine, on our website, or in our email newsletters.
- Editorial Sharing
- Learn about options for sharing our content with your visitors, customers or employees.
- About Us
- Learn more about Practical Ecommerce magazine and meet our staff.
- Contact Us
- Contact Practical Ecommerce at any time for more information. We'd love to hear from you.
Copyright 2007 Confluence Distribution, Inc. and Practical eCommerce.
All Rights Reserved.
This is a quick and dirty on what Google Checkout is.
Posted by: Thanks!
Friday, February 02, 2007