When we started Practical eCommerce in 2005, we set a mission to help ecommerce merchants with easy-to-follow editorial content. It was mainly smaller merchants back then and the content we published was in a monthly, printed magazine.
Fast forward to 2011 and the printed magazine is long gone — replaced by articles and blogs on this site, email newsletters, audio podcasts, and live webinars. But the mission, to help merchants, small and large, remains the same.
It's essentially an educational mission— helping merchants — and our new 2-hour online courses evolve from it. The courses address topics merchants need to know to be successful. They are taught by our all-star contributors — all experts — in a concise 2-hour online format followed by a 30-minute question-and-answer period. Attendees receive certificates of completion and, more importantly, a better understanding of a crucial ecommerce subject. The courses cost $149 each, with discounts for groups and for individuals attending more than one course. Affiliates receive a 20 percent commission for referring attendees to the courses.
9 Courses to Start
We've selected nine courses to start. They are:
"Email Marketing for Ecommerce Merchants," taught by Senior Contributing Editor Armando Roggio.
"Using Facebook for Your Ecommerce Business," by social media guru Paul Chaney.
"How to Choose a Shopping Cart," by longtime contributor, and ecommerce expert, Pamela Hazelton.
"SEO 101, Part 1: Introduction to Search Engine Optimization," by SEO expert and Practical eCommerce contributor Jill Kocher.
"SEO 101, Part 2: Introduction to Search Engine Optimization," by Jill Kocher.
"Introduction to Google Analytics," by longtime contributor and ecommerce pioneer Michael Stearns.
"Write Product Descriptions that Sell," by Armando Roggio.
"Converting Visitors to Buyers," by Pamela Hazelton.
Our new online courses follow from the mission we first set in 2005: to help ecommerce merchants grow their businesses. We hope the courses help you and we welcome your feedback for improving them.