October 2011 Top Ten: Our Most Popular Posts

Each month, we compile a list of the ten most popular articles we published that month, based on the number of page views. Here are our ten most popular articles for October 2011, recognizing that articles we published earlier in the month are more likely to make the list than later ones.

Lessons from the Amazon Redesign

Changes in Amazon’s graphic design and how it displays navigation menus offer a few basic lessons about site-presentation trends that may help small and mid-sized online merchants with their own site designs.

10 Tools to Boost Your Ecommerce Business

This article outlines ten tools and services that can help your business — solutions that can improve your customer service or workflow, and allow you to expand on your core mission.

Writing Excellent Email Subject Lines

Email subject lines are possibly the most important part of an email marketing campaign. In this article, Contributing Editor Armando Roggio examines some critical aspects of writing these subject lines.

The 10 Best Blogging Platforms in 2011

This is our list of the most powerful, usable, and popular blogging platforms currently available.

X.commerce: An eBay, PayPal, Magento ‘Ecosystem’?

We spoke with Matthew Mengerink, general manager of eBay’s new division X.commerce, about this new initiative, and the collaboration of eBay, PayPal and Magento.

Understanding Facebook’s New ‘Insights’

In this article, we walk through Facebook’s new Insights analytics package, and explore how it can help page administrators monitor the behavior of Fans.

5 Holiday Marketing Ideas to Boost Sales

In anticipation of the upcoming holiday shopping season, this article offers five ways for businesses to gain a competitive edge.

Understanding the Shift to Online Shopping

Despite the recession, ecommerce sales have been consistently growing. Contributing Editor Marcia Kaplan explains what has driven this growth, and how merchants can take advantage of consumers’ migration online.

SEO: Using Affiliates for Search Marketing

In this article, we learn how to utilize affiliates for low-risk marketing, and how to work with affiliates to produce the greatest results.

Selling Luxury Goods Online

This article examines what extra features are necessary to have a luxury brand or store online, and what pitfalls to avoid.