Practical Ecommerce

20 Top Brands on Google+

A new study by social management company BrightEdge found that 61 of the top 100 global brands had a Google+ page the week after Google let companies create brand pages. However, collectively the top hundred brands had just 148,000 followers, with only 12 percent of the brands maintaining a link on their home pages to their Google+ page.

When BrightEdge compiled its data last week, Google had 65,000 followers on Google+, the largest number of any brand. Other top brands like Coke, McDonald’s and Verizon had only dozens of fans. Over two dozen of the top 100 brands had zero Google+ fans.

Here is a list of Google+ pages from top brands, based on a chart by Millward Brown, the advertising firm, called “Brandz Top 100 Most Valuable Brands.” Included are each page’s Google+ fan count, as well as the corresponding Facebook fan count. Fan numbers are from November 23, 2011.

Google

Google has 72,540 fans on its Google+ page. The Google page on Facebook has 4.5 million fans.

Pepsi

Pepsi has 19,786 fans on its Google+ page. The Pepsi page on Facebook has 6.5 million fans.

Toyota USA

Toyota USA has 14,393 fans on its Google+ page. The Toyota USA page on Facebook has 616,665 fans.

Amazon.com

Amazon.com has 13,903 fans on its Google+ page. The Amazon.com page on Facebook has 1.9 million fans.

AT&T

AT&T has 7,734 fans on its Google+ page. The AT&T page on Facebook has 1.7 million fans.

Mercedes-Benz

Mercedes-Benz has 4,174 fans on its Google+ page. The Mercedes-Benz page on Facebook has 4.2 million fans.

Starbucks Coffee

Starbucks Coffee has 3,101 fans on its Google+ page. The Starbucks page on Facebook has 26 million fans.

Nokia

Nokia has 2,818 fans on its Google+ page. The Nokia page on Facebook has 4.3 million fans.

BMW

BMW has 1,459 fans on its Google+ page. The BMW page on Facebook has 6.8 million fans.

IBM

IBM has 682 fans on its Google+ page. The IBM Research page on Facebook has 18,529 fans.

McDonald’s

McDonald’s has 444 fans on its Google+ page. The McDonald’s page on Facebook has 11.7 million fans.

Bank of America

Bank of America has 291 fans on its Google+ page. The Building Opportunity from Bank of America page on Facebook has 184,625 fans.

General Electric

GE has 195 fans on its Google+ page. The GE page on Facebook has 118,783 fans.

FedEx

FedEx has 166 fans on its Google+ page. The FedEx page on Facebook has 260,047 fans.

The Coca-Cola Company

The Coca-Cola Company has 115 fans on its Google+ page. The Coca-Cola page on Facebook has 36 million fans.

eBay

eBay has 116 fans on its Google+ page. The eBay page on Facebook has 1.2 million fans.

UPS

UPS has 100 fans on its Google+ page. The UPS page on Facebook has 43,396 fans.

BlackBerry

BlackBerry has 64 fans on its Google+ page. The BlackBerry page on Facebook has 8.7 million fans.

Wells Fargo

Wells Fargo has zero fans on its Google+ page. The Wells Fargo page on Facebook has 20,761 fans.

American Express

American Express has zero fans on its Google+ page. The American Express page on Facebook has 2.3 million fans.

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Sig Ueland
Sig Ueland
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