Pinterest released a new feature last week, giving marketers significantly more control over how their companies' Pinterest boards are represented.

This new feature allows users to choose the cover images for their pin boards, which serve as a sort of directory for a user's Pinterest presence. In the past, the cover was always the last image or a thumbnail of the last video posted to the board.

The new capability was one of the most requested updates the service has received since it revamped its profile pages a few weeks ago.

Choosing a New Pinterest Board Cover

To set a new pin board cover, a user must log in to Pinterest and navigate to the profile page.

From the profile page, simply hover over any pin board to reveal a new “Edit Board Cover” button.

Clicking this new button opens a dialogue window. This window has a content slider of sorts, letting the user step through all of the available thumbnail images for a given pin board. Dragging the image repositions it in the window.

Clicking the red “Set Cover” button will complete the process and return the user to the profile page.