There are many ways for ecommerce merchants to use Facebook's photo gallery. My article last week — "Facebook Photo Albums: Maximize the Marketing Value" — outlined a number of them.
Here are 10 examples of ecommerce merchants and small businesses that are taking advantage of Facebook photo albums for marketing purposes.
1. Organic Valley Focuses on Farmer-Owners
Farmer-owned cooperative Organic Valley created a wall calendar using photos of its farmers, and then included those images in a photo album on Facebook.
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2. Florabella Takes 365 Days of Photos
Florabella Collection offers Photoshop Actions, Photoshop Elements Actions, Photoshop Textures, Digital Papers, and Vintage Frames for photographers. The company created a photo album containing an entire year's worth of photos — one for each day — featuring different Photoshop techniques.
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3. Factory Direct Craft Features Employees and Owners
Factory Direct Craft is a family-owned business that specializes in craft supplies, decor, and wedding supplies. This photo album shows images of the people behind the business.
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4. Knife Cave Carves a Contest
Knife Cave sells swords, knives, medieval replicas and outdoor use products. This album features images from a recent contest held at the store.
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5. Coffee.org Has Profile Photos Galore
Family owned Coffee.org sells a line of coffee and single cup coffee pods. The owners apparently believe that, if one profile photo is good, 192 must be better. That's how many are contained in this photo album. While perhaps a bit excessive, it serves as a good reminder to change your profile photo on occasion.
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