There are many ways for ecommerce merchants to use Facebook's photo gallery. My article last week — "Facebook Photo Albums: Maximize the Marketing Value" — outlined a number of them.
Here are 10 examples of ecommerce merchants and small businesses that are taking advantage of Facebook photo albums for marketing purposes.
1. Organic Valley Focuses on Farmer-Owners
2. Florabella Takes 365 Days of Photos
Florabella Collection offers Photoshop Actions, Photoshop Elements Actions, Photoshop Textures, Digital Papers, and Vintage Frames for photographers. The company created a photo album containing an entire year's worth of photos — one for each day — featuring different Photoshop techniques.
3. Factory Direct Craft Features Employees and Owners
4. Knife Cave Carves a Contest
5. Coffee.org Has Profile Photos Galore
Family owned Coffee.org sells a line of coffee and single cup coffee pods. The owners apparently believe that, if one profile photo is good, 192 must be better. That's how many are contained in this photo album. While perhaps a bit excessive, it serves as a good reminder to change your profile photo on occasion.