Practical Ecommerce

10 Marketing Examples of Facebook Photo Albums

There are many ways for ecommerce merchants to use Facebook’s photo gallery. My article last week — “Facebook Photo Albums: Maximize the Marketing Value” — outlined a number of them.

Here are 10 examples of ecommerce merchants and small businesses that are taking advantage of Facebook photo albums for marketing purposes.

1. Organic Valley Focuses on Farmer-Owners

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Organic Valley used photos from a wall calendar for this album.

Organic Valley used photos from a wall calendar for this album.

Farmer-owned cooperative Organic Valley created a wall calendar using photos of its farmers, and then included those images in a photo album on Facebook.

2. Florabella Takes 365 Days of Photos

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Florabella took a photo for each day of the year.

Florabella took a photo for each day of the year.

Florabella Collection offers Photoshop Actions, Photoshop Elements Actions, Photoshop Textures, Digital Papers, and Vintage Frames for photographers. The company created a photo album containing an entire year’s worth of photos — one for each day — featuring different Photoshop techniques.

3. Factory Direct Craft Features Employees and Owners

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Factory Direct Craft features its employees.

Factory Direct Craft features its employees.

Factory Direct Craft is a family-owned business that specializes in craft supplies, decor, and wedding supplies. This photo album shows images of the people behind the business.

4. Knife Cave Carves a Contest

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Knife Cave contest winner photos.

Knife Cave contest winner photos.

Knife Cave sells swords, knives, medieval replicas and outdoor use products. This album features images from a recent contest held at the store.

5. Coffee.org Has Profile Photos Galore

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Coffee.org loves profile photos. There are 192 of them.

Coffee.org loves profile photos. There are 192 of them.

Family owned Coffee.org sells a line of coffee and single cup coffee pods. The owners apparently believe that, if one profile photo is good, 192 must be better. That’s how many are contained in this photo album. While perhaps a bit excessive, it serves as a good reminder to change your profile photo on occasion.

6. Mountain Rose Herbs Showcases Special Events

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Mountain Rose Herbs features trade show photos.

Mountain Rose Herbs features trade show photos.

A maker of organic teas, Mountain Rose Herbs used this Facebook photo album to showcase its presence at an organic foods trade show. This is just another example of a company giving its fans a look behind the scenes.

7. Intrepid Travel Features ‘Intrepidites’

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Intrepid Travel loves its travelers, calling them "Intrepidites."

Intrepid Travel loves its travelers, calling them "Intrepidites."

Intrepid Travel provides unique, interactive travel experiences designed to benefit local communities. This photo album features some of its tour members, called “Intrepidites.”

8. Easy Lunch Boxes Shows How to Pack a Lunch

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Easy Lunch Boxes packs lunchbox ideas into these photos.

Easy Lunch Boxes packs lunchbox ideas into these photos.

The mission of Easy Lunch Boxes is to “help everyone quickly, easily, and affordably pack great meals to go, while encouraging a sustainable lifestyle.” One way to help busy moms is by showing different lunchbox meal ideas. Lunchbox meal ideas come not only from the brand, but customers too.

9. IdeaPaint Encourages Writing on Walls

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IdeaPaint likes it when kids write on the walls.

IdeaPaint likes it when kids write on the walls.

IdeaPaint turns any smooth surface into a high performance dry-erase canvas. In other words, the company encourages kids to write on the wall. This photo album provides creative ideas for how to use the product at home.

10. Kidfresh Proves Healthy is Fun

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Kidfresh kids really do like their vegetables.

Kidfresh kids really do like their vegetables.

Kidfresh makes 100 percent natural food for children. The food may contain vegetables, nutrients, vitamins and fiber, but don’t tell the children featured in this photo album. They appear to enjoy it.

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Paul Chaney
Paul Chaney
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Comment ( 1 )

  1. David Yorka April 30, 2012 Reply

    I enjoyed checking out the variety of styles which added a personal touch the business and organization. (My pick is the packed lunches.)

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