Dlvr.it Promoted Stories
Content syndication service Dlvr.it recently released a new product called Promoted Stories. Not only does it facilitate delivery of content to social media channels, but also to blogs, trade publications, search engines, RSS feed subscribers, and mainstream media.
Similar to PitchEngine, Promoted Stories' content can include text, images, video and other types of media files. One unique differentiator is that, based on its proprietary technology, all Dlvr.it needs to pull in content for use with its distribution platform is a URL from a previously published press release.
A third option that is a bit more mainstream is PRWeb. While it contains some of the same features as PitchEngine in terms of sharing with social media sites such as Twitter and Facebook, PRWeb's emphasis on more in the release itself, which takes on a more traditional look and feel.
PRWeb also provides SEO benefits. Part of the user-interface incorporates the inclusion of keywords, and keyword-optimization is built-in. Plus, it is a wire service in that it syndicates releases to news media and online news sources like Google and Yahoo!.
According to PRWeb Direct: "We are heavily invested in search technologies. Search engine traffic plays a vital role in the success of your news release. Journalists increasingly rely on major search engines for their research. Consequently, every press release distributed through our network is optimized for maximum organic search engine inclusion. Search engines can then crawl naturally and efficiently to index your press release. Our exclusive technology and unmatched infrastructure provides the best available search traffic directed to your news items." PRWeb is so confident of its service that it guarantees inclusion of press releases in major search engines.
Unlike PitchEngine, PRWeb does not offer a free option. Prices range from $89 to $369 per release, with service offerings scaling the higher the price point. I usually settle for the $199 Advanced option release, which is the one best suited to SEO. Due to the cost, if you create a large number of releases, you may wish to reserve PR Web for those that merit the greatest exposure.