A "Channel" is YouTube's equivalent of a Facebook page. You must create a YouTube Channel to upload videos, comment on videos, or create "playlists" — collections of different videos by topic.
In this article I discuss how to set up a YouTube Channel, to help market your business.
Create a YouTube Account
Recall that Google owns YouTube. Therefore, to use YouTube you must have a Google account. If you already have a Google account, you can use it to log into YouTube. If you do not, go to the Google accounts page and complete the registration form.
Once you have created your account, go to YouTube and click the "Sign In" link located at the top right of the page. Enter the username and password on your Google account and click "Sign In."
Next, click the small arrow located at the upper right-hand of the page. Then click "My Channel."
You will then see a screen that says, "Would you like to appear on YouTube as a different name, brand or organization? Create a username." Since you are setting up the channel for your business, choose that option.
You will be asked to create a username, which can only contain letters and numbers, not spaces.
You can then choose from different activities to share on your channel: (a) Like a video, (b) comment on a video, (c) favorite a video, and (d) subscribe to a channel. Most likely, those activities are already checked. It’s best to give yourself as many options as possible when participating on YouTube. Leave them checked and click the "Ready to continue" button.