Video is an excellent tool to present a product or a brand, as well as engage an audience with a rich visual experience. And when a website uses video in its background, the effect can be stunning.

Here is a list of websites that utilize background videos. There are clothing sites, beverages, web and content designers, and more. All of these websites focus on visual experience, design and innovation.

I Surf Because

I Surf Because is part of Billabong’s digital marketing campaign. Fans can watch cool surf videos with inspiring personalized messages. Visitors can select a surf video clip and enter their own surf statement. The site also links to Billabong products and online retailers.

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LemonAid

LemonAid is a beverage that seeks to make a difference. The retro-style video site tells the story of the fair-trade product, its genesis and evolution, setting it apart from standard beverages. “It’s about taste, design, concept in the belief that the way we do business has to change.”

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Nike: M6

Nike: M6 is a multi-media journey that takes Jordan Melo’s sixth signature shoe from its design to the store. It features Melo, designers, testers and players. The background video allows visitors to get up-close and personal with the M6.

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Razorfish

Razorfish is an interactive agency that helps companies build great brands by creating engaging experiences for consumers. Viewers can watch video from any of the Razorfish offices worldwide.

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Uniqlock

Uniqlock is a campaign for Uniqlo, a casual-clothing retailer in Japan. The video features dance routines, music and a clock. In addition to showing the clothes in motion, the video is a way for the consumer to see style and energy of the brand.

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Valentino

Valentino displays its ad campaigns as background videos throughout the website. The Italian clothing company shows its line in an environment of beauty and elegance, with simple links to shop online.

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We Choose the Moon

We Choose the Moon is a real-time interactive website from the John F. Kennedy Library and Museum to commemorate the 40th anniversary of the Apollo 11 mission. The background video allows the user to track the entire mission through its stages.

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The Wood

The Wood is a bar and restaurant in the heart of Brussels and its park, the Bois de la Cambre. The background video shows the park exterior, as well as the aesthetic of the restaurant. Users can get information about the business and the history of the park, as they enjoy the woodsy experience.

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