Here are new ecommerce and Internet-marketing books for winter 2012. There are new titles on social media, conversion optimization, entrepreneurship, email marketing, and content creation.
I compiled this record using Amazon’s "Books" category. I selected “Browse Subjects” and chose the "Business & Investing" sub-category. From there, I selected "Industries & Professions," and chose "E-commerce." Then I handpicked titles from that group, based on customer ratings, publication date, and relevance.
New Ecommerce Books
One Simple Idea for Startups and Entrepreneurs by Stephen Key
This book provides a roadmap for the entrepreneurial dream by delivering a straightforward process for starting, growing and running a business, without the need for an M.B.A. or millions in funding. Develop, test, and protect your idea. Launch you business, market your product, and grow your business. Kindle $12.10; Hardcover $13.09.
How to Sell Your Crafts Online by Derrick Sutton
With over 400,000 sellers on Etsy, how can you make your shop stand out and increase your sales? Learn how to boost your Etsy sales, attract more customers, expand your online presence, optimize your Etsy shop, and more. Kindle $9.99; Paperback $14.95.
Likeable Business by Dave Kerpen, Theresa Braun, Valerie Pritchard
You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today’s hyper-connected society: If your business isn’t likeable, it will fail. Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Kindle $12.10; Paperback $14.06; Hardcover $20.70.
You Should Test That! by Chris Goward
Part science and part art, conversion optimization is designed to turn visitors into customers. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Paperback $18.04.
The Dragonfly Effect by Jennifer Aaker, Andy Smith
The Dragonfly Effect shows you how to tap social media and psychological insights to achieve a single, concrete goal. Features customer loyalty case studies of global companies like the Gap, Starbucks, and Facebook. Leverage the power of design concepts and psychological research with practical strategies. Kindle $14.27; Hardcover $17.13.
The Connected Company by Dave Gray (Author), Thomas Vander Wal
When your customers are delighted, they can amplify your message in ways that were never before possible. But when your customers are disappointed, they can seize control of your brand message, spreading their frustration faster than you can keep up. To keep pace with today’s connected customers, become a connected company. Change how work is done, how you measure success, and how performance is rewarded. Kindle $9.99; Hardcover $14.14.
Think Like Zuck by Ekaterina Walter
The book explores the critical elements that drive the success of Facebook and businesses like it, such as having passion to change the world, clear vision, and higher purpose to execute, extraordinary team-building skills, and a flexible business strategy. Hardcover $14.60.
The Impact Equation by Chris Brogan, Julien Smith
To make people care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use The Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Kindle $12.99; Paperback $11.26; Hardcover $15.85.