Practical Ecommerce

Reading List: Tinyme’s Ben Liau

Ben Liau

Ben Liau

In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded with Ben Liau, global marketing manager of Tinyme, a retailer of children’s toys.

Liau has executed many ecommerce marketing campaigns, including search engine optimization, pay-per-click advertising, email marketing, and social media marketing. He has also managed Tinyme’s transition to a new ecommerce platform, launched new overseas sites, and rebranded Tinyme, which was previously known as “mooo.” You can follow him on Twitter, at @benliau.


Ben Liau’s Top Books

Getting Things Done by David Allen

“This is a great book on how you can organize your work and home life. After reading it, I have increased my productivity by reorganizing how I deal with day-to-day tasks. It’s definitely a great read for all those unorganized people out there.”

Hug Your Customers by Jack Mitchell

“A great book that helps add a personal touch to your business. You will learn that to make your customers love you, you have to love your customers first. Every customer service manager must read this and use it like their bible.”

Web Analytics 2.0 by Avinash Kaushik

“Avinash Kaushik is a guru in the web analytics industry. Not only does he explain in detail how to interpret web analytics data, but he illustrates clever ways of getting the best insights from that data.”

Delivering Happiness by Ton Hsieh

“A great inspirational book by Tony Hsieh of Zappos about his trials and tribulations in growing Zappos to the billion dollar company it is today. Great for anyone pursuing the entrepreneur, start-up dream.”

Ben Liau’s Top Blogs

Mashable

“Awesome blog about everything digital, Mashable focuses on the less serious and more fun parts of digital. Great blog to get up to date with all digital news, with very entertaining articles.”

TechCrunch

“TechCrunch is a great site about the tech and start-up industry. They have great up-to-date information about all up-and-coming start-up businesses. A must read for any aspiring start-ups or venture capitalist looking to invest.”

MarketingProfs

“MarketingProfs has how-to articles that cover all digital marketing channels including SEO, SEM, social media marketing, email marketing, and display advertising. It is an awesome educational resource with good insights from people in the digital industry.”

KISSmetrics

“The KISSmetrics blog is a great resource for articles focused on web analytics, data, and marketing insights. A great place to find articles on marketing experiments and results.”

Econsultancy

“This is probably the best place for statistics and reports on the digital industry. Econsultancy develops and runs comprehensive reports and studies about digital marketing around the world. They also run training courses on digital marketing at various locations.”

SEOmoz

“The best SEO resource online. The geeks at SEOmoz run studies on testing the limitations of SEO tactics, and educate people about the best ways to optimize web sites no matter what the industry. No SEO practitioner will be complete without being subscribed to SEOmoz.”

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