Practical Ecommerce

March 2013 Top 10: Our Most Popular Posts

Each month we compile a list of the ten most popular articles we published that month, based on the number of page views. Here are our ten most popular articles for March 2013, recognizing that articles we published earlier in the month are more likely to make the list than later ones.

23 Tools to Test your Ecommerce Site

Ecommerce merchants test for usability, site speed, browser compatibility, search engine performance, and more. This article by Contributing Editor Sig Ueland lists 23 free or inexpensive tools for testing your ecommerce site.

5 Ecommerce Landing Pages: Good and Bad

Landing pages are a key component in ecommerce marketing. This post explores both good and bad elements of ecommerce landing pages by looking at five different examples.

How to Research your Ecommerce Competitors

Keeping tabs on competitors is an important part of selling online. In this post, Contributing Editor Dale Traxler provides tips for improving your business by keeping up with your competitors.

SEO: Impact of Ecommerce Catalog Structure

The organization of ecommerce product categories and their navigation impacts search-engine-optimization performance. This piece by Contributing Editor Jill Kocher describes the challenges of on-site product catalogs and how to best organize them.

Facebook Changes News Feed; Implications for Merchants

Facebook recently announced changes to its newsfeed that emphasize what friends are sharing. This post explains what merchants can expect and how those changes will affect ecommerce.

10 Ways to Compete Against Large Ecommerce Companies

Smaller ecommerce businesses often have a difficult time competing with large ecommerce companies. Here are ten tips for competing with large online stores.

6 Uses of Big Data for Online Retailers

An ecommerce business generates a lot of data: sales, customers, visits, Likes, follows, comments, much more. Understanding all of this data can help merchants make better decisions. This piece, from contributor Gagan Mehra, provides six ways merchants can use Big Data to improve their businesses.

6 Alternatives to Google Reader

Google recently announced Google Reader’s retirement, causing users to look for feed reader alternatives. Here, Contributing Editor Paul Chaney provides six alternatives to Google Reader.

5 Key Day-to-day Ecommerce Functions

It’s the key daily, routine, and sometimes mundane tasks that make an ecommerce business successful. This post lists five important day-to-day actions that merchants should pay attention to.

Personalizing the Online Shopping Experience

Retailers try to provide the best shopping experience for their customers. One way to achieve this is to tailor a visitor’s experience with his or her preferences. This interview with David Brussin, CEO of Monetate, a personalization platform, explains the concept.

Practical Ecommerce
Practical Ecommerce
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