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Interviews & Profiles

Bloglist: Jakob Nielsen

The guru of web page usability

By: Practical eCommerce Staff
Comments: 2

In Bloglist, we ask ecommerce professionals to identify their favorite blogs. For this installment, we asked the Nielsen Norman Group’s Jakob Nielsen, whom The New York Times has called the guru of web page usability.

Paidcontent.org
Daily coverage of “the business of content,” as their tagline goes. Always good analysis of new developments in online media, with short summaries and links to more detailed coverage elsewhere. Usually, it’s enough to read the Paid Content’s summary.

Searchengineland.com
Extremely detailed coverage of search and search engines. In fact, it’s too detailed, because they obsess over the smallest detail, which can be too much. I wish this site would abandon the linear blog format and use a more prioritized layout and information architecture to make it easier to focus on important stories and those columnists that interest me the most. Still, this is the place to go for info on the most important channel for reaching new prospects on the web — the search engines.

Longtail.com
If Search Engine Land publishes too much, Long Tail publishes too little, probably because it’s the site of the editor of Wired magazine who focuses his publishing efforts there. But when he posts, Chris Anderson provides lots of interesting data and observations about the value of highly specialized services on the web, the so-called "Long Tail."

Name: Jakob Nielsen, Ph.D., usability consultant
Company: Nielsen Norman Group
Sites: www.nngroup.com and www.useit.com

Sethgodin.typepad.com

Seth Godin is the No. 1 genius of Internet marketing, except for the fact that he has his blog on a domain that he doesn’t own. But as a fellow consultant, I know that it’s not always possible for a small operation to follow all of the guidelines. Godin’s postings usually provide good examples of why you can’t rely on glamour advertising and business as usual in an interactive world.

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Published on Monday, September 17, 2007

Comments:

a special "hi" to jakob nielsen!, who is my web idol for more than 10 years. ive learned lots of things from useit.com. lots of things changed in web since those days, but i still learn new things every time i visit his site!
thank you jakob
greetings from turkey
tevfik bülent öngün
bulentongun@gmail.com
www.mudo.com.tr

Posted by: tevfik bülent öngün
Monday, September 24, 2007

Hi Jakob. Why do you make stereotypical comments about "Most internet marketers?" Just like in your profession, there are good ones and there are bad.

Posted by: Jenna Ryan - TheMarketingShop.com
Tuesday, January 22, 2008

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