Practical Ecommerce

September 2013 Top 10: Our Most Popular Posts

Each month we compile a list of the 10 most popular articles we published that month, based on the number of page views. Here are our ten most popular articles for September 2013, recognizing that articles we published earlier in the month are more likely to make the list than later ones.

6 Ecommerce Predictions for the 2013 Holidays

The holiday season is one of the most important times of year for online merchants. Here are six ecommerce predictions to help merchants prepare for the 2013 holiday season.

SEO Traffic Changes When URLs Change

URLs play an important role in search engine optimization. Changing your site structure and URLs can have a drastic impact on search traffic. In this piece, contributor Jill Kocher explains how to minimize a URL-change impact on SEO.

5 Unusual and Effective Ecommerce Pricing Strategies

Most online retailers rely on cost-plus or value-based pricing methods. While these strategies work well, they may not be the most effective way to price products. Here are five alternative ecommerce pricing strategies.

Does Pinterest Help with SEO?

Pinterest is a popular image sharing social media site. The popularity of Pinterest has led some to wonder if Pinterest helps with SEO. This piece explains Pinterest’s effect on organic search results.

4 Facts about Mobile Commerce

Shoppers are relying increasingly on smartphones and tablets to make online purchases and research products and prices, making mobile an important channel for online businesses to pay attention to. Here are four important facts about mobile commerce that online business owners should know.

Managing the Gross Margin of your Ecommerce Business

Gross margin is a key indicator in the performance of any business that sells products. However, many small ecommerce merchants overlook gross margin and focus exclusively on revenue growth or volume. In this piece, contributor Dale Traxler explains why managing your gross margin is important.

Top 10 Social Media Marketing Application Providers

For online merchants looking to market on sites like Facebook and Twitter, social media marketing applications can be a useful tool. Here are 10 top social media marketing application providers

25 Tools to Publish an eBook

Many tools exist to help create, publish, and sell an ebook, offering help on everything from producing the text to managing the sale. Here are 25 tools to help publish an ebook.

Apple Fingerprint Scanner May Boost Mobile Commerce

Next generation smartphones or tablets equipped with fingerprint scanners may boost mobile online sales by providing shoppers with increased security. In this piece, contributor Armando Roggio provides information on mobile fingerprint scanners and what it could mean for online merchants.

24 Pay-per-click Advertising Tools

Managing a pay-per-click advertising campaign can be time-consuming and expensive. Here are 24 tools to help make managing your PPC campaigns more efficient and cost-effective.

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