Practical Ecommerce

Reading List: Robert J. Moore of RJMetrics

Robert J. Moore

Robert J. Moore

In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs, and tell us why they read them. For this installment, we corresponded with Robert J. Moore, founder and CEO of RJMetrics, an ecommerce data analytics company.

The RJMetrics dashboard is used by hundreds of online retailers to monitor key business metrics, perform ad hoc analysis to answer data-driven questions, and collaborate amongst teammates. Moore blogs at blog.rjmetrics.com and is also a regular contributor to TechCrunch. Prior to RJMetrics, Moore worked with Insight Venture Partners, a venture capital firm, in New York.

Robert J. Moore’s Top Books

The Visual Display of Quantitative Information, by Edward R. Tufte

The Visual Display of Quantitative Information by Edward R. Tufte

The Visual Display of Quantitative Information, by Edward R. Tufte

“Tufte is the authority on distilling complex data into informative, actionable visualizations. His books and seminars have provided mountains of inspiration for our product.”

Founders at Work, by Jessica Linvingston

Founders at Work, by Jessica Linvingston

Founders at Work, by Jessica Linvingston

“This no-holds-barred collection of interviews with startup founders is rich with stories of great success, utter failure, and everything in between. It’s an inspiring peek at the ups and downs of building a business.”

The Essays of Warren Buffett, by Warren Buffett

The Essays of Warren Buffett, by Warren Buffett

The Essays of Warren Buffett, by Warren Buffett

“My co-founder Jake turned me on to this amazing compilation of Buffett’s letters to his shareholders. These essays contain sage business advice and insights that can be applied to companies of all sizes.”

Thinking, Fast and Slow, by Daniel Kahneman

Thinking, Fast and Slow, by Daniel Kahneman

Thinking, Fast and Slow, by Daniel Kahneman

“Kahneman is a Nobel Prize-winning economist and behavioral scientist. This acclaimed book provides surprising insights into the psychology of human decision-making. It will change the way you think about many business decisions — including your own.”

The Entrepreneurial Venture by William A. Sahlman and Others

The Entrepreneurial Venture by William A. Sahlman and Others

The Entrepreneurial Venture, by William A. Sahlman and Others

“This easy-to-read paperback is my favorite reference on the subject of entrepreneurship and business management. I first learned about the book during an entrepreneurship class at Princeton, and a copy has lived in on my desk ever since.”

Robert J. Moore’s Top Blogs

Numerate Choir

Numerate Choir

Numerate Choir

“Author Mike Greenfield is a self-proclaimed ‘data geek’ who has built his own successful businesses and crunched stats for PayPal and LinkedIn. His blog is packed with no-fluff insights into what it truly means to run a data-driven business.”

Kalzumeus Blog

Kalzumeus Blog

Kalzumeus Blog

“Patrick McKenzie’s posts are entertaining, informative, and accessible. Topics range from tactical online marketing advice to life lessons and career advice. His huge archive of posts is a treasure trove that will leave you inspired and smarter than ever about growing your business.”

OkTrends

OkTrends

OkTrends

“This blog is my guilty little pleasure. Despite not having been updated in years, this blog still contains some of the most interesting data-driven content on the web. The authors leveraged dating site OkCupid’s enormously rich data set to draw new insights about human behavior and interactions. However, some of their content may be considered ‘not safe for work.'”

MineThatData Blog

MineThatData Blog

MineThatData Blog

“MineThatData CEO Kevin Hillstrom spent years helping multichannel brands use data to market better. This blog gives us a peek inside his head through case studies, presentations, and pontificating on market trends.”

GetElastic

GetElastic

GetElastic

“When it comes to ecommerce blogs, it’s hard to find one with more content than GetElastic. Combining original reports with news and insights from across the web, this blog is a useful one-stop-shop for ecommerce news and insights.”

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