Practical Ecommerce

October 2013 Top 10: Our Most Popular Posts

Each month we compile a list of the ten most popular articles we published that month, based on the number of page views. Here are our ten most popular articles for October 2013, recognizing that articles we published earlier in the month are more likely to make the list than later ones.

SEO: Google’s Hummingbird Changes the Ecommerce Game

Ecommerce merchants are always wary of updates to Google’s algorithms. Google’s Hummingbird update reportedly affects 90 percent of all Google search queries. This piece looks at how Hummingbird affects ecommerce sites specifically.

6 Timesaving Automation Tools for Ecommerce Merchants

Automating common or repetitive tasks can be a big time saver for busy ecommerce merchants. Here are six timesaving tools to optimize your productivity.

MasterCard Defines 5 Online Shopping Personas

Payment industry leader MasterCard recently defined five types of online shoppers. This article details the five personas and how they interact with ecommerce sites.

12 Tools to Create Infographics

Infographics are a good way to present information and encourage sharing on social media sites. Here are 12 tools to help you create sharable infographics.

Amazon’s Loss Leader Strategy Results in No Profits

Amazon has posted losses in two of the last four quarters. Amazon’s losses may be due to its loss leader strategy. This piece evaluates Amazon’s recent financial situation and the strategy behind it.

4 Things Not to Do in Email Marketing

Email marketing offers many ways to connect with your customers, but there are some things that you should avoid doing in your email campaigns. Here are four things not to do in email marketing.

Using Hashtags for Ecommerce

Hashtags are now commonly used across the Internet. This piece explains what hashtag are, what they do, and how they can be used for ecommerce.

3 Ways to Improve Ecommerce Conversions this Month

One basic goal for ecommerce merchants is to increase conversions. In this piece, contributor Armando Roggio offers three ways to improve ecommerce conversions.

Using SEO to Drive Content Marketing

Content marketing has become a popular way for merchants to connect with their customers, and it often has the added benefit of helping with search engine optimization. This piece looks at ways to use SEO to drive content marketing.

SEO Changes Force Merchants to Diversify Traffic

Online merchants can no longer rely solely on organic search engine results to deliver a bulk of their traffic. This piece explains why and offers tips for diversifying traffic sources.

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