Practical Ecommerce

January 2014 Top 10: Our Most Popular Posts

Each month we compile a list of the ten most popular articles we published that month, based on the number of page views. Here are our ten most popular articles for January 2014, recognizing that articles we published earlier in the month are more likely to make the list than later ones.

7 Ecommerce Design Trends for 2014

As more online retailers seek to provide a good mobile shopping experience, expect to see a significant number of site redesigns in 2014. These redesigned sites are likely to follow many popular design trends that are currently impacting entertainment sites, publishing sites, and mobile applications. Read Article…

For Ecommerce, 12 Social Media Essentials for 2014

The onset of a new year is a good time to step back and analyze what worked and what didn’t with social media. Here are 12 practices that can start your ecommerce business on the right foot. 1. Build a Content Base. Google’s algorithm changes emphasize original content. Because of that, blogging has made a comeback. Read Article…

Ecommerce Marketplace Opportunities for 2014

Online marketplaces like Amazon and eBay allow Internet retailers to present products, market, and sell to potential customers that may have otherwise been difficult to acquire. In 2014, there many familiar and new marketplaces that may give ecommerce merchants new profit opportunities. Read Article…

Build an Ecommerce Content Marketing Strategy for 2014

Content marketing provides customers with genuinely useful information that can solve problems, aid decision making, or simply answer questions — all in the hope that shoppers are more likely to buy from helpful or entertaining retailers. Some marketers believe that content can be used. Read Article…

How to Launch New Products on an Ecommerce Site

Retailers add new products frequently. For the most part these products may be as simple as adding a new line of sweaters to the women’s section on the site or putting a few new grease guns in the automotive category. But there are new products and even product categories. Read Article…

For Redesigns, Protect SEO with 301 Redirect Strategy

In most website redesigns, search engine optimization relies on an accurate, complete, and flawlessly executed 301 redirect strategy. An ironclad 301 redirect strategy preserves as much as 85 percent of the link authority that the current site has earned over its lifetime and funnels it into the new site to give it a strong start. Read Article…

5 Keys to Mobile Ecommerce Optimization in 2014

Web traffic estimates from several trend analysis firms, including comScore, predict that mobile Internet traffic will outpace traffic from desktop or large laptop devices in 2014, further demonstrating just how important mobile site optimization may be for online retailers. Read Article…

7 Email Tips for Ecommerce Merchants in 2014

Email marketing remains crucial to most ecommerce merchants. But email is changing. Consumers increasingly access email from their smartphones. Gmail’s influence on email marketing is growing. And the technology for producing and delivering emails continues to evolve. Read Article…

SEO: How to Create a 301 Redirect Map, for Site Redesigns

In a website redesign where URLs change, whether your search-engine-optimization goal is to protect existing natural search performance or boost it to a new level, an ironclad 301 redirect strategy is critical. In “For Redesigns, Protect SEO with 301 Redirect Strategy,” my previous article, I outlined why 301 redirects. Read Article…

10 WordPress Ecommerce Conversion Optimization Tools

Ecommerce conversion optimization has become well established over the past few years. But it is not adopted by all merchants because of the perceived time and difficulty. For merchants that use WordPress platforms, plugins can simplify difficult and time consuming tasks. Read Article…

Practical Ecommerce
Practical Ecommerce
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