Practical Ecommerce

February 2014 Top 10: Our Most Popular Posts

Each month we compile a list of the ten most popular articles we published that month, based on the number of page views. Here are our ten most popular articles for February 2014, recognizing that articles we published earlier in the month are more likely to make the list than later ones.

16 Inexpensive Ways to Grow Ecommerce Revenue

Many ecommerce merchants focus on acquiring new visitors to increase revenue. While that strategy can be helpful, it’s often cheaper to focus on growing revenue from existing shoppers, by improving conversion rates and increasing the average order size. Read Article…

5 Free Ways to Learn SEO

For most websites, natural search is the most effective free digital marketing channel. Except for the human resources, platform costs, and other mostly hidden costs required to plan and implement search engine optimization, it is free. Read Article…

5 Niches for a New Ecommerce Business

Starting an online retail business begins with knowing what products to sell. Entrepreneurs have many reasons for starting an ecommerce business. For some, they have a passion for a particular product, product category, or hobby. Knowing what to sell is an integral part of the plan from the start. Read Article…

Don’t Follow Target.com when Redesigning your Ecommerce Site

If you’re planning on redesigning an ecommerce site, don’t follow the experience of Target.com. The well-known retailer — known for its focus on product design and its communications — launched a new site that attracted the ire of web designers, one of whom called the redesign the “train wreck redesign of the year.” Read Article…

New Ecommerce Platform Claims Better Performance, Development

A new open source ecommerce platform from a one-time Magento engineer claims it can change online selling for small and mid-sized merchants with a new set of easy-to-use features, mobile-by-default design, and rapid modular development — although details are scarce. Read Article…

Amazon 2013 Financial Results Signal Changes in 2014

After a few dismal quarters, Amazon turned a profit in the pivotal fourth quarter of 2013 and for the full fiscal year, despite losses in the second and third quarters. Nevertheless, Amazon stock slumped after the announcement of the financial results. Read Article…

5 Marketing Emails from Leading Online Retailers

Modern marketing is dynamic, multi-faceted, and competitive. On the one hand, marketers seek to build lasting customer relationships with social media, useful content, and brand recognition, while at the same time trying to get immediate sales in response to offers in an environment wherein a potential customer might get dozens of offers a week. Read Article…

B-to-B Ecommerce: Big Opportunity, with Obstacles

Business-to-business merchants face ecommerce challenges that are different from their business-to-consumer counterparts. This has slowed the entry into ecommerce for many B-to-B manufacturers and distributors. Read Article…

5 Excuses Why Ecommerce Merchants Avoid SEO

You’re presumably reading this because you want more: more traffic, more sales, more effective methods of reaching your marketing goals. Search engine optimization can help you reach those goals, but some marketers throw excuses in the way to explain why SEO cannot benefit them. Read Article…

8 Social Media Lessons from QVC

Television shopping channel QVC launched in the U.K. in 1993. It has been hugely successful. QVC (“Quality, Value, Convenience”) excels at building trust in its service and convincing its audience to purchase. It has moved beyond television to an ecommerce site. And its use of social media is innovative and effective. Read Article…

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Comments ( 3 )

  1. Chris English February 28, 2014 Reply

    I’m in the process of launching 2 ecommerce sites and I was looking through your “Lessons Learned” column for inspiration.

    I noticed a few sites that are no longer up and running anymore. I think it would make for an interesting column to follow up with those store owners and ask “what went wrong”?

    • Kerry Murdock February 28, 2014 Reply

      Hi Chris.

      It’s a good idea. Which sites are no longer in business?

      Thank you.

      Kerry M.
      Practical Ecommerce

  2. Chris English March 1, 2014 Reply

    http://solarbatshades.com
    For one. There are others, I’ll post them later though.

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