Name: Steve Delgado, Marketing Director
Company: Arial Software
In Bloglist, we ask ecommerce professionals to identify their favorite blogs. For this installment, we asked Steve Delgado, Marketing Director of Arial Software, a company that produces email marketing software and solutions.
The king of copywriting tips for online marketing success. Sometimes short. Sometimes sweet. Sometimes sassy. Always succinct. Copyblogger is a blog for the writer’s writer (defined as the marketing writer who spends the time tweaking the message, reviewing results, then tweaking the message again). This is the person in your company who is always looking for a better way to say it. Of special note: Try the free report called “Teaching Sells.”
Marketing guru and Google darling Seth Godin continues to post fresh marketing wisdom with an entrepreneurial twist. Always the promoter of change, Godin’s posts can range from a 36-item pre- “Email Checklist” to “Seven Tips for Amateur Type Designers,” a quick text and layout primer for readers designing their own PowerPoint presentations.
Ann Handley and Allan Weiss have been producing relevant online marketing advice for almost eight years now. Since 2000 this former blog has evolved into a free (and paid) mix of articles, case studies, newsletters and more.
Blogged advice directly from MarketingSherpa Founder Anne Holland. With entries titled “Warning: Stop Pounding Your Email List with Special Offers!” and “Five Ways to Improve Blog Results Today,” Holland continues the no-nonsense, leave-your-fluff-at-the-door tradition she began at MarketingSherpa.com
Direct magazine editor Ken Magill aggressively covers the email marketing industry like it’s everybody’s business. While not technically a blog, Magill’s writing style carries the same sharp wit and lack of PC filtering that many bloggers continually use and abuse. It would take you thousands of dollars in travel expenses and several late night industry trade show mixers to learn the same things as an hour of reading Magill’s page would.