Made to Stick by Chip Heath and Dan Heath
Whether you’re trying to get a message out to your customers or employees, Made to Stick provides really great insight.
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Tribal Leadership by Dave Logan, John King and Halee Fischer-Wright
If you’re looking to build a company culture for the long term, “Tribal Leadership” can help you figure out how to get there. Free audio book download is also available.
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Both of these books are great for personal growth as well as figuring out how to make your employees and customers happy for the long term.
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The Tipping Point by Malcolm Gladwell
This is a classic book that will give you a different perspective that you can apply to your business.