Practical Ecommerce

Chart of the Week: Many Retailers Plan to Add Video in 2009

eMarketer, an Internet marketing firm, reported that unique viewers of retail online videos grew 40 percent from October 2007 to October 2008, totaling 152,857 for the latter. The eMarketer report was based on figures from comScore and includes additional calculations. But the trend is clear. Consumers are willing to watch retail videos and smart retailers will respond by providing more rich media content.

In fact a separate study that Knowledge Marketing conducted for Internet Retailer, showed that more online retailers plan to add video content to their sites in 2009 than any other new feature or function. Voting with their development dollars, retailers seem to be clearly indicating that think product videos will improve their sales in 2009.

Armando Roggio

Armando Roggio

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