Practical eCommerce Articles
Website Profile: Selling Fish Makes Online Niche
In Meredith Wilson's The Music Man, the opening number has a gang of traveling salesmen pattering cleverly about how a salesman... 0 Comments | Read More »
SEO: Harness the Power of CSS
Cascading Style Sheets (CSS) is a technology popular with web developers who care about web standards and accessibility. But it... 5 Comments | Read More »
SEO Report Card: KayakFishingStuff.com
In many ways this site was a breath of fresh air. From an SEO standpoint, Kayak Fishing Stuff is doing a number of things right... 2 Comments | Read More »
JupiterResearch's Patti Freeman Evans
Patti Freeman Evans has been in the ecommerce industry before the beginning. For the past 19 years she has been creating custom... 0 Comments | Read More »
Email Marketing Fosters Long-Term Relationships
The use of email is changing the way businesses communicate with their customers. Rather than using email solely to offer produ... 0 Comments | Read More »
Product Sourcing: The Skinny on Government Auctions
Are government auctions really a good source for purchasing products for resale? The answer to that is they can be, but you hav... 0 Comments | Read More »
Use In-store Kiosks to Promote Website
When was the last time you were shopping for an item you just had to have, only to discover when you got to the store you could... 0 Comments | Read More »
Trademark Registration
This article will be the first of three covering trademarks, copyrights and patents. The decision as to whether to register eac... 0 Comments | Read More »
Pay-Per-Call: New Player on the Scene?
Online advertising is heating up and growing quickly in popularity. However, many companies are missing out if they don’t have ... 0 Comments | Read More »
Rethinking Conversion Rates
When I'm not writing for Practical eCommerce, I spend my professional life running a “boutique” web-consulting firm. As a resul... 3 Comments | Read More »
Quick Query: RedRoller.com's Bill Van Wyck
PeC: What is RedRoller.com? Van Wyck: What Travelocity does for travel, RedRoller does for shipping packages. The site is bu... 0 Comments | Read More »
Email: Confidentiality Required
I get thousands of emails each day. A good majority are spam, and I use Cloudmark (the best system I’ve found) for filtering th... 2 Comments | Read More »
Tech Support: August 2006
Question: My web host has different bandwidth levels depending on the price. How can I compute what my ecommerce site's bandwi... 0 Comments | Read More »
Use Scripting for Dynamic Websites
One of the first tasks when planning a website is to develop a strategy for delivering content and functionality to visitors. ... 1 Comment | Read More »
Web Design: Function Trumps Form
A well-designed site is important, but it will not be the key factor in determining your sales success. It's not uncommon for ... 0 Comments | Read More »
Website User Agreements
Website user agreements establish the terms under which the relationship between a visitor and a site is governed. A common pra... 0 Comments | Read More »
Five Great Conversion Tips
These conversion tips can be implemented by a business owner in just a few days with the possible aid of a competent web progra... 2 Comments | Read More »
There's More to Conversion Than a Sale
Consider the long and short of e-retailing. As competition rises and tracking becomes more sophisticated, ecommerce merchants a... 0 Comments | Read More »
Turning Visitors Into Customers
It may be the most common problem ecommerce businesses face: plenty of traffic but few sales. Converting visitors into customer... 0 Comments | Read More »
SEO Report Card: Zearth.Blogspot.com
Since this month’s article is on blogs and SEO, it makes sense for me to evaluate an etailer’s blog for this month’s SEO Report... 2 Comments | Read More »
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