Practical eCommerce Articles
Pay-Per-Call: New Player on the Scene?
Online advertising is heating up and growing quickly in popularity. However, many companies are missing out if they don’t have ... 0 Comments | Read More »
Rethinking Conversion Rates
When I'm not writing for Practical eCommerce, I spend my professional life running a “boutique” web-consulting firm. As a resul... 3 Comments | Read More »
Quick Query: RedRoller.com's Bill Van Wyck
PeC: What is RedRoller.com? Van Wyck: What Travelocity does for travel, RedRoller does for shipping packages. The site is bu... 0 Comments | Read More »
Email: Confidentiality Required
I get thousands of emails each day. A good majority are spam, and I use Cloudmark (the best system I’ve found) for filtering th... 2 Comments | Read More »
Tech Support: August 2006
Question: My web host has different bandwidth levels depending on the price. How can I compute what my ecommerce site's bandwi... 0 Comments | Read More »
Use Scripting for Dynamic Websites
One of the first tasks when planning a website is to develop a strategy for delivering content and functionality to visitors. ... 1 Comment | Read More »
Web Design: Function Trumps Form
A well-designed site is important, but it will not be the key factor in determining your sales success. It's not uncommon for ... 0 Comments | Read More »
Website User Agreements
Website user agreements establish the terms under which the relationship between a visitor and a site is governed. A common pra... 0 Comments | Read More »
Five Great Conversion Tips
These conversion tips can be implemented by a business owner in just a few days with the possible aid of a competent web progra... 2 Comments | Read More »
There's More to Conversion Than a Sale
Consider the long and short of e-retailing. As competition rises and tracking becomes more sophisticated, ecommerce merchants a... 0 Comments | Read More »
Turning Visitors Into Customers
It may be the most common problem ecommerce businesses face: plenty of traffic but few sales. Converting visitors into customer... 0 Comments | Read More »
SEO Report Card: Zearth.Blogspot.com
Since this month’s article is on blogs and SEO, it makes sense for me to evaluate an etailer’s blog for this month’s SEO Report... 2 Comments | Read More »
AbeBooks.com Co-founder Rick Pura
Rick Pura just finished writing the software code for "Rick’s Search Engine." He thinks it works pretty well, and he may go int... 5 Comments | Read More »
Measuring Conversion Success
An ecommerce site with 6 to 9 percent of its visitors making purchases can be considered a success, according to conversion exp... 3 Comments | Read More »
How To Steal Credit Card Numbers
At SecurityFocus.com, Internet programmers can post the details of various software bugs to assist other professionals. These s... 5 Comments | Read More »
Integrating Bricks and Mortar with eCommerce
Today‘s shopper expects convenience. Merchants integrating brick-and-mortar stores, ecommerce sites and catalogs will increase ... 0 Comments | Read More »
Tips & Tricks for Discovering Lowcost Keywords
Keywords are considered the lifeline of any successful pay per click campaign. If you select the wrong ones, you can zip throug... 2 Comments | Read More »
Showcase Products Via Podcasts
I’m addicted to the They Might Be Giants podcasts. I'm convinced they helped sell tickets for their latest tour by offering up ... 0 Comments | Read More »
Quick Query: Coremetrics' Jane Paolucci
PeC: Why is conversion important to ecommerce businesses? Paolucci: Ecommerce businesses are constantly seeking new ways t... 0 Comments | Read More »
Web Design: Multiple Roles
A web redesign project is not a one-man assignment. Certainly technology has made it possible for a single graphic designer or ... 2 Comments | Read More »
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