Emails are effective only if they reach the intended recipients. In this article, which is the first of a two-part series, I’ll offer six tips... Read More »
At last, spring is here. Here is a list of new ecommerce and Internet-marketing books for spring 2014. There are new titles on content marketing,... Read More »
Keyword research is the foundation of search engine optimization. Keyword data allows us to peek into consumers’ desires and analyze what they really want.
Google AdWords... Read More »
A sizable percentage of ecommerce shoppers abandon the checkout process. Many of these abandonments are preventable with simple improvements. After all, those shoppers have already... Read More »
About 30 percent of ecommerce visitors use site search to navigate. These shoppers may be 50 percent more likely to make a purchase.
It seems that... Read More »
Social commerce is a subset of ecommerce wherein consumers rely on each other to discover products and influence shopping decisions.
A number of companies have created... Read More »
In “Evaluating Site Search on Target, Walmart, and Amazon,” I reviewed site search for the three retailers using the term “ipad mini retina.” I went... Read More »
Several years ago, it seemed reasonable for ecommerce websites to ignore mobile devices. After all, the thinking went, who actually shops on a cell phone?
Fast... Read More »
Roughly one-half of email is now opened on mobile devices like the Apple iPhone or the Android-powered Samsung Galaxy S4. There is significant research indicating that... Read More »
Before you launch your business, you can begin to reach potential customers with a pre-launch landing page. Use one to develop your message, build a... Read More »