Practical eCommerce Articles
Chart of the Week: Unpredictable Gas Prices Push Shoppers Online
Consumers are comparing products online and doing more shopping at online retailers in an apparent concern about rising and unp... 0 Comments | Read More »
The PeC Review: MIT OpenCourseWare A Great Educational Resource
The Massachusetts Institute of Technology (MIT), one of the leading universities in the world, offers free online courses that ... 0 Comments | Read More »
The Landing Page as a Multipurpose Tool
Landing pages are always worth a review because their use is often misunderstood. A landing page is any web page to which users... 1 Comment | Read More »
BabyAge.com Co-founder Cites 10 Guiding Principles
When BabyAge.com co-founder Jack Kiefer worked for one of the first video conferencing companies in the early '90s, he thought ... 1 Comment | Read More »
Cart of the Week: Tiger Commerce
There are more than 350 online shopping carts. And each week we feature one, interviewing both the cart's developer or manageme... 1 Comment | Read More »
Field Test: Conversion Strategies Part II
Practical eCommerce periodically gathers seasoned ecommerce merchants and asks each of them the same questions around a given t... 0 Comments | Read More »
The Shopping Experience: Icon Dock Excels at Downloadable Graphics
Icon Dock is a beautifully designed, easy-to-use online retailer specializing in downloadable, vector graphic icons. Each month... 0 Comments | Read More »
Ten Great New Ecommerce Ideas for July 2009
Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company su... 1 Comment | Read More »
The PeC Review: Bing’s Language Translator
In some ways the Internet is like a giant global mall, with shoppers from the U.S., Canada, and Mexico mingling with like-minde... 2 Comments | Read More »
Web Accessibility and the Law
The state of legal requirements and protections concerning the accessibility of websites is far from uniform. Many countries ha... 2 Comments | Read More »
Pay-per-click Advertising: Bing Delivering Improved Results, Expert Says
Microsoft launched Bing, its new search engine, on June 3, 2009. The company is heavily promoting it in hopes of gaining ground... 0 Comments | Read More »
Chart of the Week: Top Online Growth Categories in May 2009
Sites that offered coupons, Mother's Day-related products, and information about the gay and lesbian community grew the most as... 0 Comments | Read More »
Ecommerce Know-How: Identify Related Products and Boost Sales
Good on-site marketing, such as related-product promotions, encourages emotion-driven "joy buying," potentially boosting per-cu... 1 Comment | Read More »
Field Test: Conversion Strategies
Practical eCommerce periodically gathers seasoned ecommerce merchants and asks each of them the same questions around a given t... 1 Comment | Read More »
Cart of the Week: Tradingeye
At Practical eCommerce, we are aware of more than 350 online shopping carts. And each week we feature one, interviewing both th... 1 Comment | Read More »
Shipping Rates: Comparison Shopping Saves Money
Miscalculating your shipping rates can cost you some big bucks. No matter your shipping volume, it is a good idea to comparison... 7 Comments | Read More »
Lessons Learned: Online Stores Inc. Co-founder Kevin Hickey
"Lessons Learned" is a series where we ask ecommerce business owners to share their experiences and advice. For this installmen... 2 Comments | Read More »
Email Marketing: Optimize the New Subscriber Experience
Response rates are almost always higher for new subscribers to an email list. According to the "Email Marketing Benchmark Guide... 0 Comments | Read More »
5 Ways to Improve Website Copy and Grow Sales
Ecommerce merchants have many pages to write copy for. Home and landing pages, category pages, product descriptions, articles, ... 1 Comment | Read More »
The PeC Review: Adobe Kuler Creates Stunning Colors for Websites
Adobe Kuler is a free web application that can help ecommerce site designers select beautiful and communicative color palettes,... 0 Comments | Read More »
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