Practical eCommerce Articles
Cart of the Week: Fortune3
There are more than 350 online shopping carts. And each week we feature one, interviewing both the cart's developer and a custo... 2 Comments | Read More »
How-to Articles Can Boost Sales
Publishing how-to articles on your ecommerce website can be an effective way to boost sales. How-to articles can attract traffi... 2 Comments | Read More »
Ten Pay-per-click Questions An Owner Should Ask
If you own or manage an ecommerce business, you may not directly execute your pay-per-click advertising campaigns yourself. Ins... 2 Comments | Read More »
EcoMowers.com Founder Stresses Sense of Community
Andy Humphrey started Ecomowers.com in 2006 with the goal of refining the niche “green” market even further. The store sells en... 1 Comment | Read More »
PeC Review: Clicky Web Analytics
Web analytics newcomer Clicky offers real-time site data, Twitter activity, and custom data tracking for a nominal monthly fee,... 1 Comment | Read More »
Accessibility and the Checkout Process
A crucial element of any ecommerce website is the ability for all customers to complete a purchase on the site, including those... 2 Comments | Read More »
PeC Traffic Report: Generate Buzz and Traffic With Contest Marketing
Ecommerce marketers can use contests to boost traffic and improve sales. If I guaranteed you an additional $10,000 in annual s... 3 Comments | Read More »
Google Checkout: Expert Cites Positives and Negatives
Michael E. Shatz is a long-time credit-card-industry veteran. He is now founder and CEO of The Merchant's Guide, a Mass.-based ... 5 Comments | Read More »
Ecommerce Know-How: Marketing to the Hispanic Community
The Hispanic community is one of the fastest growing online consumer segments in the U.S. It represents some 11 percent of the ... 1 Comment | Read More »
Chart of the Week: Social Media Sites Appeal to Women
Almost half of U.S. female Internet users surfed to a social media site at least once in the second quarter of 2009, a 54.3 pe... 0 Comments | Read More »
Cart of the Week: CS-Cart
There are more than 350 online shopping carts. And each week we feature one, interviewing both the cart's developer and a custo... 4 Comments | Read More »
Stamps.com Hits $20.2 Million Revenue in Second Quarter of 2009
Stamps.com, a leader in online postage sales, recorded $20.2 million in total revenue in the second quarter of 2009. Net income... 0 Comments | Read More »
Lessons Learned: Brides’ Village Owner Achieves Success On Own Terms
"Lessons Learned" is a series where we ask ecommerce business owners to share their experiences and advice. For this installmen... 0 Comments | Read More »
The PeC Review: Silkfair Is An Easy and Flexible eCommerce Platform
The Silkfair marketplace and ecommerce platform gives small ecommerce entrepreneurs an easy to use and flexible solution. It co... 0 Comments | Read More »
Paid Search Advertising: Four Steps for Success
Paid search advertising has proven to be effective for many online businesses. In fact, paid search campaigns account for nearl... 2 Comments | Read More »
comScore Revenue Hits $31.4 Million in Second Quarter 2009
Reston, Va.-based comScore, Inc. reported second quarter revenues of $31.4 million, representing a nine percent increase over t... 0 Comments | Read More »
Social Media Sites Are Also Search Engines
Blended search results by the major search engines sometimes include postings to social media sites in search engine results. B... 0 Comments | Read More »
Ecommerce Know-How: Selecting a Search Engine Optimizer
A steady flow of organic search engine traffic can be the difference between a successful ecommerce business and a failed one, ... 8 Comments | Read More »
Chart of the Week: U.K. Online Shoppers Likely to Buy at Work vs. Home
Results from a new study showed that shoppers in the U.K. made some 36 percent of their online retail purchases from work. The... 0 Comments | Read More »
The Shopping Experience: Gap.com
The Gap.com provides a positive online shopping experience that emanates professionalism, trustworthiness, and quality. But it ... 4 Comments | Read More »
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