2008-02-26T12:45:55-07:00 Practical Ecommerce info@practicalecommerce.com http://www.practicalecommerce.com/ Copyright 2007 Confluence Publishing DBA Practical Ecommerce http://www.practicalecommerce.com/articles/363/Lowering-Cart-Abandonment/#comment6906 2008-02-26T12:45:55-07:00

Cart abandonement on travel sites is often due to the fact that you can't save trips. I have a little kid. I kept getting interupted, even during the payment screen. I must have entered that same trip 15 times in Travelocity. What a pain!! I knew what I want, but we had to finalize one thing first - the trip time home, and we were comparing costs for diff airports in our area. Saving cart info would be great.

http://www.practicalecommerce.com/articles/363/Lowering-Cart-Abandonment/#comment3151 2007-06-26T17:45:59-07:00

How much of the time do you think people abandon the cart because of waiting for pages to re-load? In other words, from the brief discussion here it sounds like most people are daunted by filling out forms. But, is it just filling out information or is the time issue a factor as well?

http://www.practicalecommerce.com/articles/363/Lowering-Cart-Abandonment/#comment3114 2007-06-21T16:28:34-07:00

I think the key to avoiding customer abondonment is establishing the trust of your customers. When I go to a brick and mortar I've already evaluated the area around the business, how clean the store is and how the people at the store behave. All of this tells me if I'm going to trust shopping at this store. The problem with sites that want you to register with personal information as soon as you pick a product is the trust has not been established. The person has found no reason to give you all of their information. In addition, they haven't even seen what the enitre price will be of their purchase. In our service we request the minumial information prior to giving the customer the full price. Usually this can be done with just a zip code or Canadian postal code. From this information tax, shipping and any other handling costs can be added to the price ofthe product. As we evaluate adding a customer database to our service we've found that when a customer has completed their...

http://www.practicalecommerce.com/articles/363/Lowering-Cart-Abandonment/#comment595 2007-03-04T11:51:06-07:00

I've done something similar to Kevin. My business started on eBay, so once my site was completed I sent every previous eBay customer I had a newsletter stating that if they maintained their subscription they would receive 10 percent off EVERY purchase using an exclusive MeLeeLees Members Code at the checkout, even clearance and sale items. Plus they would get advanced notice of new arrivals and promotions. Ninety-six percent of my previous customers opted to stay on my list! This means I have a solid group of customers who want my product and will allow me to send them purchase reminders weekly! Plus the discounted prices aren't available until the checkout is finished (they receive instant rebates, as PayPal shopping cart is pathetically limited when it comes to coupons). Meleelees.com

http://www.practicalecommerce.com/articles/363/Lowering-Cart-Abandonment/#comment277 2007-02-11T16:20:52-07:00

Phil, I've used that shopping cart, but my site is not live right now. You need to adjust the way YOU set up the shopping cart.

http://www.practicalecommerce.com/articles/363/Lowering-Cart-Abandonment/#comment236 2007-02-01T14:14:45-07:00

Alas, the GoDaddy Shopping Cart does its best to discourage my customers. Although all my products are downloaded, GoDaddy demands a shipping address, then insists the product will be shipped to the address they supply--it won't, it will be downloaded, and then fails to let them know HOW they'll get the product should they risk pressing the BUY button. Check it out at zanybooks.com.

http://www.practicalecommerce.com/articles/363/Lowering-Cart-Abandonment/#comment105 2007-01-06T16:27:45-07:00

I have found a way to keep those pesky cart abandoners from skipping out on me. I use GoDaddy for my shopping cart. I often offer registered members % off a purchase, through an e-mail. Well the trick is, they have to check out to use the coupon code I e-mail to them, not to mention the other discounts I give through my business. Just an added incentive to return and shop with me, AND make that final commitment to checking out. You can visit my site at www.downhomeliving.net . We offer 100 products on that site, and over 150 products below wholesale on our Discount Store website through Blujay. The link to that site is located on our company "blog" site at customerfeedback.downhomeliving.net . Best wishes for everyone in 2007!