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		<title>Comments to SEO Report Card: The Google Death Sentence</title>
		<link href="http://www.practicalecommerce.com/atom/article/453/" rel="self"/>
  	<updated>2007-06-14T11:23:37-07:00</updated>
		<author>
  	  <name>Practical Ecommerce</name>
			<email>info@practicalecommerce.com</email>
  	</author>
  	<id>http://www.practicalecommerce.com/</id>
		<rights>Copyright 2007 Confluence Publishing DBA Practical Ecommerce</rights>
		<entry>
			<title>Tim</title>
			<link href="http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment3061" rel="alternate"/>
			<id>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment3061</id>
			<updated>2007-06-14T11:23:37-07:00</updated>
			<summary>Not many shop sites have a gazillion dollars to get a PR9, I&#039;m a little guy. Those PR9&#039;s are an exception brought about by lot&#039;s of money.</summary>
			</entry>
			
				<entry>
			<title>Eric L</title>
			<link href="http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment2246" rel="alternate"/>
			<id>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment2246</id>
			<updated>2007-05-20T16:31:59-07:00</updated>
			<summary>Mike A, you are incorrect.  Amazon.com has a PR9.  Ebay 9, Gap 7 and my site DelightfulDeliveries.com, which competes in the same category as Gifts By Delivery, has a PR6.</summary>
			</entry>
			
				<entry>
			<title>Mike A</title>
			<link href="http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1223" rel="alternate"/>
			<id>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1223</id>
			<updated>2007-04-13T08:12:29-07:00</updated>
			<summary>If you did your research there aren&#039;t many shopping cart websites that can achieve a higher PageRank than that. </summary>
			</entry>
			
				<entry>
			<title>Anon</title>
			<link href="http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1145" rel="alternate"/>
			<id>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1145</id>
			<updated>2007-04-09T13:54:22-07:00</updated>
			<summary>Along the lines with what Jestep was saying, Matt Cutts (works at Google) posted awhile back about the differences between hyphens and underscores from an SE&#039;s perspective: http://www.mattcutts.com/blog/dashes-vs-underscores/</summary>
			</entry>
			
				<entry>
			<title>Jestep</title>
			<link href="http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1144" rel="alternate"/>
			<id>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1144</id>
			<updated>2007-04-09T13:18:08-07:00</updated>
			<summary>The difference between underscores and hyphens, using the phrase: search-engine vs. search_engine

Hyphens are normally interpreted as a space. search-engine =&gt;
(Ex: search engine, two words)

Underscores are often interpreted as a non-space character. search_engine =&gt;
(Ex: search_engine, one word with a non-space _ character in it.)

If you use underscores instead of hyphens, there is a chance that a SE would interpret it is a single word and not as two words. Since the word search_engine doesn&#039;t mean anything, there would be less key phrase relevance in that aspect of the site.

It probably makes very little difference, but may matter some.</summary>
			</entry>
			
				<entry>
			<title>Elaine</title>
			<link href="http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1140" rel="alternate"/>
			<id>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1140</id>
			<updated>2007-04-09T08:15:08-07:00</updated>
			<summary>I was wondering why underscores are worse than hyphens in the category page names.
What is the difference?</summary>
			</entry>
			
				<entry>
			<title>Stephan Spencer</title>
			<link href="http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1118" rel="alternate"/>
			<id>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1118</id>
			<updated>2007-04-07T18:38:39-07:00</updated>
			<summary>Hi Mig,

Which of &quot;my&quot; sites are you asking about? The home page of my company&#039;s site (Netconcepts.com), fluctuates between PR7 and PR8 (currently showing a PR7). Remember, PageRank is logarithmic, so that is orders of magnitude greater than a PR4. 

If you are referring to Practicalecommerce.com, that isn&#039;t my site, that is the magazine&#039;s and Netconcepts has not optimized it. Their site has a PR5 on its home page, but that PR, which is reported by Google&#039;s toolbar server, is months old and likely is an underreporting of the current true PageRank used by Google&#039;s ranking algo. I say that because of other indications of trust/authority for Practicalecommerce.com, such as, for example, the #7 ranking in Google for &quot;ecommerce articles&quot; (out of 14 million) and #37 ranking (out of 67 million) for &quot;ecommerce&quot;.
 
Now, back to Giftsbydelivery.com. The *site* does not have a PR4. Each *page* has its own PR. The home page is a PR4 -- which is *much* lower than a PR5 due to the logarithmic...</summary>
			</entry>
			
				<entry>
			<title>Mig</title>
			<link href="http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1093" rel="alternate"/>
			<id>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1093</id>
			<updated>2007-04-05T08:13:32-07:00</updated>
			<summary>Most of your points are very good, but I don&#039;t see what&#039;s the problem if the site&#039;s PR is only 4. That&#039;s a great score if I look at your report card! Your site&#039;s PR is only 5 and for a site with so much quality content and so many good inbound links, this is rather low. How would you grade your site? I am really curious. </summary>
			</entry>
			
				
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