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		<title>Comments to SEO: Google Cracks Open Its Black Box</title>
		<link href="http://www.practicalecommerce.com/atom/article/462/" rel="self"/>
  	<updated>2007-06-12T10:53:05-07:00</updated>
		<author>
  	  <name>Practical Ecommerce</name>
			<email>info@practicalecommerce.com</email>
  	</author>
  	<id>http://www.practicalecommerce.com/</id>
		<rights>Copyright 2007 Confluence Publishing DBA Practical Ecommerce</rights>
		<entry>
			<title>Harvey Lawton</title>
			<link href="http://www.practicalecommerce.com/articles/462/SEO-Google-Cracks-Open-Its-Black-Box/#comment3039" rel="alternate"/>
			<id>http://www.practicalecommerce.com/articles/462/SEO-Google-Cracks-Open-Its-Black-Box/#comment3039</id>
			<updated>2007-06-12T10:53:05-07:00</updated>
			<summary>We have tried all of that and more... google even optimised our campaigns with no luck. Like I said some large ticket items do not do well with PPC. 
Other methods work much better.
</summary>
			</entry>
			
				<entry>
			<title>A.J. Sommers</title>
			<link href="http://www.practicalecommerce.com/articles/462/SEO-Google-Cracks-Open-Its-Black-Box/#comment1343" rel="alternate"/>
			<id>http://www.practicalecommerce.com/articles/462/SEO-Google-Cracks-Open-Its-Black-Box/#comment1343</id>
			<updated>2007-04-18T19:17:23-07:00</updated>
			<summary>harvey, you should check out the courses offered by Perry Marshall and his team. He has a great ebook and real book teaching the basics of google adwords and how to monetize its use properly. Google does a horrible job of teaching the basics of adwords,  if you don&#039;t  follow his advice you will lose money. Check him out at perrymarshall.com/adwords</summary>
			</entry>
			
				<entry>
			<title>Harvey Lawton</title>
			<link href="http://www.practicalecommerce.com/articles/462/SEO-Google-Cracks-Open-Its-Black-Box/#comment1337" rel="alternate"/>
			<id>http://www.practicalecommerce.com/articles/462/SEO-Google-Cracks-Open-Its-Black-Box/#comment1337</id>
			<updated>2007-04-18T13:39:12-07:00</updated>
			<summary>Any Thoughts on This?

Pay per click is a big loser for many large ticket items like we sell. 

We sell medical mobility products. Most of the people visiting our site are using it for a catalog never intending to buy. 

I think there is a lot of waste and fraud with pay per click for many products and services on the web effecting a large percentage of companies. 

Google and Yahoo are aware of this and they have the data and have not released this data to the customers. 

Do you think google/Yahoo is going to admit that a large percentage of people doing PPC are wasting their time and money? NO WAY! 

I think people are figuring this out now in a big way. That&#8217;s why Pay Per Action is being offered by google. 

Google/Yahoo know the secret is getting out now. If people knew what google and yahoo know they would not even try PPC for many products people are trying to sell on the web. 

The word is getting out on this and will soon shock the PPC biz and the big search...</summary>
			</entry>
			
				<entry>
			<title>Cindy</title>
			<link href="http://www.practicalecommerce.com/articles/462/SEO-Google-Cracks-Open-Its-Black-Box/#comment1306" rel="alternate"/>
			<id>http://www.practicalecommerce.com/articles/462/SEO-Google-Cracks-Open-Its-Black-Box/#comment1306</id>
			<updated>2007-04-17T16:15:28-07:00</updated>
			<summary>Try this link, Craig:

http://www.google.com/webmasters/#utm_medium=et&amp;utm_source=bizsols&amp;utm_campaign=sitemaps

I am just now going to check it out but it looks like what you need 8^)</summary>
			</entry>
			
				<entry>
			<title>Craig</title>
			<link href="http://www.practicalecommerce.com/articles/462/SEO-Google-Cracks-Open-Its-Black-Box/#comment1298" rel="alternate"/>
			<id>http://www.practicalecommerce.com/articles/462/SEO-Google-Cracks-Open-Its-Black-Box/#comment1298</id>
			<updated>2007-04-17T09:55:55-07:00</updated>
			<summary>I have tried to test my site to see if it has a penalty against it, but I am not able to find out where this tool is available. Where do I go to check for penalties?</summary>
			</entry>
			
				
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