2007-06-07T09:00:49-07:00 Practical Ecommerce info@practicalecommerce.com http://www.practicalecommerce.com/ Copyright 2007 Confluence Publishing DBA Practical Ecommerce http://www.practicalecommerce.com/articles/495/Critique-Part-Five-Customer-Experience--Usability/#comment3010 2007-06-07T09:00:49-07:00

Good critique... especially the feedback on the somewhat cryptic and illogical error message. I often wonder why so many companies fail to think like a customer. A good practice I tell many executives is to think and act like a customer, even go in to the store and walk through a transaction, keeping your experience in mind. For those that care enough to take the time, its usually an eye opener :-)