Comments to SEO: Heads or (Long) Tails?2007-09-13T12:44:36-07:00Practical Ecommerceinfo@practicalecommerce.comhttp://www.practicalecommerce.com/Copyright 2007 Confluence Publishing DBA Practical EcommerceJamiehttp://www.practicalecommerce.com/articles/554/SEO-Heads-or-Long-Tails/#comment36402007-09-13T12:44:36-07:00Wow, excellent and thorough response! Thanks so much!Stephan Spencerhttp://www.practicalecommerce.com/articles/554/SEO-Heads-or-Long-Tails/#comment35492007-09-04T14:31:17-07:00Jamie,
If only I had twice as much column space, I'd have elaborated much more!
The "How" for thin slicing depends very much on your web site's infrastructure. For example, a WordPress based site can employ the mass edit admin of my free plugin "SEO Title Tag" to optimize title tags across many pages quickly. If your ecommerce platform allows you to import and export data directly in and out of the database and if that database has a title tag field, you could create a CSV file of your current title tags and do your title tag optimization in Microsoft Excel and then upload the optimized title tags back into the database.
In regards to your question on tag clouds, again your ecommerce platform would need to support that, and precious few currently do. A WordPress based site could use the Ultimate Tag Warrior plugin. Assuming you have tagging available, when you want to target a new keyword in the search engines, you just start tagging some products with that keyword and,...Jamiehttp://www.practicalecommerce.com/articles/554/SEO-Heads-or-Long-Tails/#comment35432007-08-31T15:53:55-07:00This article makes sense, and there are a lot of great tips and advice, however, some of the ideas offer no information on HOW to do them. For example, when referring to the "thin slicing" concept, you say, "touching key elements such as title tags and heading tags across thousands of pages quickly..." but how do we do this? Also, you say to "incorporate tag clouds in your site...," but again, how (and I don't even know what tag clouds are)? Lastly, you say to indentify our freeloaders, but then what? What should we do after we identify them? A little clarification and some how-tos (or pointing to a resource that will show us how) would be very helpful here.