2007-10-02T08:20:09-07:00 Practical Ecommerce info@practicalecommerce.com http://www.practicalecommerce.com/ Copyright 2007 Confluence Publishing DBA Practical Ecommerce http://www.practicalecommerce.com/articles/579/Local-Pay-Per-Click-Opportunities-For-Small-Businesses/#comment3774 2007-10-02T08:20:09-07:00

I agree. Local PPC costs will rise, especially since most very small businesses are new to it and don't know how to monitor it or what else is on offer. We see it here in the UK with some IYP charging set prices - as high as US$1.00 per click - as a package or "managed" PPCproduct. Until small business owners become better educated and spend more time reviewing their options, they may end up spending far more than they should for sub-standard results. But as you mentioned some IYP, and more specifically Local Guides, can be a source of very valuable free advertising. In addition to the US ones you've listed, http://www.bizwiki.co.uk is a new UK local guide where business owners can manage their own listing and add far more detail and information than the standard address and phone number.

http://www.practicalecommerce.com/articles/579/Local-Pay-Per-Click-Opportunities-For-Small-Businesses/#comment3778 2007-10-02T07:40:43-07:00

You are absolutely correct about local pay-per-click. MarketingRevisited.com has a great new case study providing data comparing local PPC and SEO to local radio advertising. The efficiency of the search marketing is staggering when compared to radio. Certainly with increasing competition for clicks at the local level, these returns will not last forever.

http://www.practicalecommerce.com/articles/579/Local-Pay-Per-Click-Opportunities-For-Small-Businesses/#comment3770 2007-10-01T20:01:28-07:00

AskPoodle.com is revolutionizing local search and internet advertising for small businesses.