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		<title>Comments to Biggest AdWord Mistakes</title>
		<link href="http://www.practicalecommerce.com/atom/article/613/" rel="self"/>
  	<updated>2008-05-27T02:55:24-07:00</updated>
		<author>
  	  <name>Practical Ecommerce</name>
			<email>info@practicalecommerce.com</email>
  	</author>
  	<id>http://www.practicalecommerce.com/</id>
		<rights>Copyright 2007 Confluence Publishing DBA Practical Ecommerce</rights>
		<entry>
			<title>Arun</title>
			<link href="http://www.practicalecommerce.com/articles/613/Biggest-AdWord-Mistakes/#comment11942" rel="alternate"/>
			<id>http://www.practicalecommerce.com/articles/613/Biggest-AdWord-Mistakes/#comment11942</id>
			<updated>2008-05-27T02:55:24-07:00</updated>
			<summary>Simply good and fantastic approch, and very realistic.
thanks
www.brandmantra.net</summary>
			</entry>
			
				<entry>
			<title>MAHENDER KUMAR</title>
			<link href="http://www.practicalecommerce.com/articles/613/Biggest-AdWord-Mistakes/#comment11925" rel="alternate"/>
			<id>http://www.practicalecommerce.com/articles/613/Biggest-AdWord-Mistakes/#comment11925</id>
			<updated>2008-05-26T22:53:45-07:00</updated>
			<summary>I&#039;m intrigued, how does one set up conversion tracking for key paying keywords?

http://www.cybershimla.com</summary>
			</entry>
			
				<entry>
			<title>John</title>
			<link href="http://www.practicalecommerce.com/articles/613/Biggest-AdWord-Mistakes/#comment4752" rel="alternate"/>
			<id>http://www.practicalecommerce.com/articles/613/Biggest-AdWord-Mistakes/#comment4752</id>
			<updated>2008-01-25T14:41:30-07:00</updated>
			<summary>Great info! I have updated my campaign and can&#039;t wait to see ROI improve. I like the Typo site. Thanks

DesignerPerfumeandCologne.Com</summary>
			</entry>
			
				<entry>
			<title>Greg Laptevsky</title>
			<link href="http://www.practicalecommerce.com/articles/613/Biggest-AdWord-Mistakes/#comment4212" rel="alternate"/>
			<id>http://www.practicalecommerce.com/articles/613/Biggest-AdWord-Mistakes/#comment4212</id>
			<updated>2007-11-26T18:53:42-07:00</updated>
			<summary>Great job, Mat! I would also add:

- Not excluding unrelated sites from &quot;Content Match&quot;. 

- Every once in a while, Google might display your ads on sites loosely related to products/services you&#039;re offering. You can see the entire list by running &quot;Placement Performance&quot; in your reports tab. 

- Don&#039;t waste money on the sites that might be irrelevant.

Greg</summary>
			</entry>
			
				<entry>
			<title>davesjoint</title>
			<link href="http://www.practicalecommerce.com/articles/613/Biggest-AdWord-Mistakes/#comment4208" rel="alternate"/>
			<id>http://www.practicalecommerce.com/articles/613/Biggest-AdWord-Mistakes/#comment4208</id>
			<updated>2007-11-25T19:12:07-07:00</updated>
			<summary>Do these concepts also apply to Yahoo!Marketing Campaigns as well?</summary>
			</entry>
			
				<entry>
			<title>Sharron</title>
			<link href="http://www.practicalecommerce.com/articles/613/Biggest-AdWord-Mistakes/#comment4177" rel="alternate"/>
			<id>http://www.practicalecommerce.com/articles/613/Biggest-AdWord-Mistakes/#comment4177</id>
			<updated>2007-11-22T06:22:54-07:00</updated>
			<summary>I&#039;m intrigued, how does one set up conversion tracking for key paying keywords?  Thanks</summary>
			</entry>
			
				<entry>
			<title>Donald Garber</title>
			<link href="http://www.practicalecommerce.com/articles/613/Biggest-AdWord-Mistakes/#comment4171" rel="alternate"/>
			<id>http://www.practicalecommerce.com/articles/613/Biggest-AdWord-Mistakes/#comment4171</id>
			<updated>2007-11-21T13:16:54-07:00</updated>
			<summary>Yep, I echo the sentiment about including misspellings in your campaigns. This site is intended for domain typos, but can be used for common typos in general: http://www.domaintools.com/domain-typo/</summary>
			</entry>
			
				<entry>
			<title>Barbara Langdon</title>
			<link href="http://www.practicalecommerce.com/articles/613/Biggest-AdWord-Mistakes/#comment4170" rel="alternate"/>
			<id>http://www.practicalecommerce.com/articles/613/Biggest-AdWord-Mistakes/#comment4170</id>
			<updated>2007-11-21T12:25:20-07:00</updated>
			<summary>I found this article extremely helpful. Thank you.</summary>
			</entry>
			
				
	</feed>