2008-04-18T23:01:55-07:00 Practical Ecommerce info@practicalecommerce.com http://www.practicalecommerce.com/ Copyright 2007 Confluence Publishing DBA Practical Ecommerce http://www.practicalecommerce.com/articles/689/Ecommerce-Blogging-Who-What-And-When/#comment9176 2008-04-18T23:01:55-07:00

"But the text is sooooo small." I agree with you, and I'm a young lad with 20/20 for the moment. But if you have Firefox, all you have to do is View and Increase Text size, and you won't be straining. Cheers, Jesse

http://www.practicalecommerce.com/articles/689/Ecommerce-Blogging-Who-What-And-When/#comment7507 2008-03-10T08:50:42-07:00

As a Blogger here I think this is a great post! I try hard to commit to blogging once a week on my spot: eBay for Ecommerce! I enjoy it and especially love it when people comment! I like the fact you posted about how nice it is to leave comments. It lets the blogger know SOMEONE is out there reading and as a blogger, it makes you feel appreciated! KEEP UP THE GOOD WORK! Danna Crawford, aka: PowerSellingMom.com

http://www.practicalecommerce.com/articles/689/Ecommerce-Blogging-Who-What-And-When/#comment7380 2008-03-07T08:47:47-07:00

I often use our blog to answer questions/issues I hear around the office. For example, if I hear a sales rep explaining the same concept over and over, I write a blog post about it for them to give to the customer. Customers like it because then they have something to reference, and the sales people then no longer have to explain the same concept over and over in such detail.

http://www.practicalecommerce.com/articles/689/Ecommerce-Blogging-Who-What-And-When/#comment7418 2008-03-07T08:47:21-07:00

This is a great site and a good post. But the text is sooooo small. I agree with David Airey's view of key attributes to a blog - make the text readable.

http://www.practicalecommerce.com/articles/689/Ecommerce-Blogging-Who-What-And-When/#comment7369 2008-03-06T14:47:32-07:00

I started a blog in January about a sports card collectible called etopps. I've been fortunate that a popular website for this niche has linked my blog its homepage so I'm getting many hits. I will be launching my own ecommerce website in the next day or two that will include a blog. As busy as two blogs will be, having an ecommerce site without one would be like having one hand tied behind my back. The most important reason to have one is to develop trust with customers. I envision including product reviews, site updates, video and links that customers will find helpful.

http://www.practicalecommerce.com/articles/689/Ecommerce-Blogging-Who-What-And-When/#comment7354 2008-03-06T10:57:04-07:00

We started a corporate blog in May of last year. We've found it very useful, for many of the reasons outlined above. In the world of the SEO and SEM and conversion rate optimised homepage, the blog certainly gives us a venue and an opportunity to talk about things that we otherwise wouldn't. It also helps to to give a human feel to our website, to counteract the slightly impersonal nature of online shopping. Having said that, it can be time consuming to write but you don't get owt for nowt as they say. And it is fun to write. We get several hundred visitors to the blog every day and the average spend of blog visitors is 400% that of the site average, so an impressive level of engagement. We get some inbound links but not millions as well as some traffic (eg 100 visits relating to car clamping, after we did a bit about an illegal car clamping scam that we foiled). It's also good for team morale - our team members enjoy being featured on there, so there's an unexpected HR /...