2008-03-13T21:05:31-07:00 Practical Ecommerce info@practicalecommerce.com http://www.practicalecommerce.com/ Copyright 2007 Confluence Publishing DBA Practical Ecommerce http://www.practicalecommerce.com/articles/695/Promotional-Offers-Can-Create-Prospects/#comment7872 2008-03-13T21:05:31-07:00

The perceived benefit for the potential customer is consistent with what one would expect...could test this easily with A/B/C versions to check responses before implementing a promotional offer fully. Since there is variance in perceived benefit, a practical approach would be to clearly distinguish the minimum required versus additional optional information requestions - allows collecting additional and useful information from those that don't mind providing more information in exchange for offer.