Comments to Alternative Pay-per-click Advertising 2008-04-29T13:38:39-07:00 Practical Ecommerce info@practicalecommerce.com http://www.practicalecommerce.com/ Copyright 2007 Confluence Publishing DBA Practical Ecommerce Bill Hartzer http://www.practicalecommerce.com/articles/711/Alternative-Pay-per-click-Advertising/#comment9627 2008-04-29T13:38:39-07:00 Mat, I have to disagree. If you don't take "some" of your budget and test out the other 2nd tier search engines you won't know if you will get better ROI from them or not. You don't know what you're missing. Ed http://www.practicalecommerce.com/articles/711/Alternative-Pay-per-click-Advertising/#comment8834 2008-04-12T22:19:00-07:00 Here's the short version a SAFE way to spend your $ with ppc (depending what keywords are relevant to your site, buy keyword ads on Google, yahoo...MAYBE msn & bid the min $.05 - $.010 and or buy one of those top 3 spots on the small ppc engines. msdanielle http://www.practicalecommerce.com/articles/711/Alternative-Pay-per-click-Advertising/#comment8765 2008-04-10T15:43:13-07:00 @mat greenfield That is a very broad generalization. is their max budget for display advertising? if they are getting a high enough ROI for direct response marketing perhaps they can increase / remove their budget cap for tier 1? Mat Greenfield http://www.practicalecommerce.com/articles/711/Alternative-Pay-per-click-Advertising/#comment8759 2008-04-10T12:18:01-07:00 Generally I receommend to my clients that they max-out their budgets on the main engines, and only move to the second tier if they have more money to spend, but can't get additional clicks from tier one. Do you suggest a different criteria for using the tier two engines? IU Tiger Woods http://www.practicalecommerce.com/articles/711/Alternative-Pay-per-click-Advertising/#comment8723 2008-04-09T17:48:28-07:00 Be cautious of running a small test with $25 or $100. Generally, PPC leads convert at an average of 1-2%. If you are testing out $1 or $2 per click keywords, you may not receive enough clicks to obtain a true gauge of a site's effectiveness in converting clicks to valuable leads for your business.