2008-05-13T07:56:10-07:00 Practical Ecommerce info@practicalecommerce.com http://www.practicalecommerce.com/ Copyright 2007 Confluence Publishing DBA Practical Ecommerce http://www.practicalecommerce.com/podcasts/episode/476/Using-Email-To-Create-Customer-Relationships/ 2008-05-13T07:56:10-07:00

Compose an email in advance that explains certain products. Then, when a shopper asks about it, you can instantly send them the email explaining it in greater detail.

http://www.practicalecommerce.com/podcasts/episode/475/Effective-Tools-To-Detect-Stolen-Credit-Cards-Part-One-Of-Three/ 2008-05-12T17:26:43-07:00

There are hundreds of branded tools that ecommerce merchants can turn to for help in catching fraudulent credit card orders.

http://www.practicalecommerce.com/podcasts/episode/474/Landing-Pages-And-Pay-Per-Click-Advertising/ 2008-05-12T07:44:47-07:00

The overall strategy is to create a clear call to action on the page.

http://www.practicalecommerce.com/podcasts/episode/473/Damon-Schechter-CEO-and-Founder-of-Shipwire/ 2008-05-09T16:01:17-07:00

Damon Schechter is CEO and Founder of Shipwire, a shipping and storage solution for ecommerce merchants. He joins Practical eCommerce Publisher Kerry Murdock to discuss Shipwire and how it can help merchants get their inventories out of their garages.

http://www.practicalecommerce.com/podcasts/episode/472/Research-Keywords-Relevant-To-Your-Site/ 2008-05-09T07:55:26-07:00

Try using Google Suggest or Yahoo! Suggest to learn the most popular searches related to your keywords.

http://www.practicalecommerce.com/podcasts/episode/471/Improve-Your-Checkout-Procedure-For-Usability/ 2008-05-08T07:50:56-07:00

Look at your analytics to see if there is a high number of visitors abandoning their cart before completing the sale.

http://www.practicalecommerce.com/podcasts/episode/470/Creating-A-Podcast-To-Help-Your-Business/ 2008-05-07T08:34:29-07:00

To bring visitors to your site, try creating a podcast that explains your products, conducts reviews, or to share your expertise.

http://www.practicalecommerce.com/podcasts/episode/469/Selling-Your-Ecommerce-Business/ 2008-05-06T08:28:56-07:00

Here are some steps you should take to ensure a sale goes smoothly..

http://www.practicalecommerce.com/podcasts/episode/468/Checking-For-Credit-Card-Fraudsters/ 2008-05-05T08:05:46-07:00

Try using the Reverse Lookup tool from whitepages.com to get information on the phone number provided by your customer.

http://www.practicalecommerce.com/podcasts/episode/467/Jason-Keenan-Media-Advisor-with-ICANN/ 2008-05-02T16:51:13-07:00

Jason Keenan is the Media Advisor with ICANN, the Internet Corporation for Assigned Name and Numbers, which regulates domain names globally. ICANN was created in 1998 to perform various Internet administrative tasks previously done by a range of bodies including universities, private companies and the U.S. government. Keenan joins Publisher Kerry Murdock to discuss ICANN and the future of the domain name system.

http://www.practicalecommerce.com/podcasts/episode/466/Setting-Up-An-RSS-Feed-To-Your-Site/ 2008-05-02T08:10:03-07:00

Feeds allow you to present your customers with constantly-updated information.

http://www.practicalecommerce.com/podcasts/episode/465/Turn-Your-Site-Into-An-Online-Community/ 2008-05-01T08:53:54-07:00

Using a blog platform, visitors can create profiles, comment on your content, and even upload their own content.

http://www.practicalecommerce.com/podcasts/episode/464/Have-A-Good-Reason-To-Start-A-Blog/ 2008-04-30T08:23:10-07:00

Social media expert, Paul Chaney, emphasizes having a good reason to start a blog. Have a specific purpose in mind.

http://www.practicalecommerce.com/podcasts/episode/463/Which-File-Format-To-Select-For-Photos/ 2008-04-29T08:35:03-07:00

With so many different file formats to choose from, which one should you use for photos?

http://www.practicalecommerce.com/podcasts/episode/462/Check-For-Updates-For-Your-Software-Programs/ 2008-04-28T08:24:31-07:00

Remember to check often for software updates for the programs you use on your computer.

http://www.practicalecommerce.com/podcasts/episode/461/Rhett-McNulty-Chief-Operating-Officer-of-ShopIt/ 2008-04-25T17:33:46-07:00

Rhett McNulty is Chief Operating Officer for ShopIt, a social networking sales application for ecommerce merchants. He joins Practical eCommerce's Kerry Murdock to discuss ShopIt and the value of social networking.

http://www.practicalecommerce.com/podcasts/episode/460/Protecting-Your-Customers-Data/ 2008-04-25T08:26:21-07:00

Protecting your customers' data is a legal responsibility. By staying alert to fraud attempts, you can protect their data, your reputation, and your money.

http://www.practicalecommerce.com/podcasts/episode/459/Organize-Your-Information-With-A-Database/ 2008-04-24T08:47:48-07:00

By implementing a database, you can be better organized, so you can focus on growing your business.

http://www.practicalecommerce.com/podcasts/episode/458/Online-Reputation-Management/ 2008-04-23T08:25:41-07:00

Know what is being said about your company by monitoring search engines and sites like http://www.trackur.com

http://www.practicalecommerce.com/podcasts/episode/457/Bells-And-Whistles-Or-Accessibility-Stop-Signs/ 2008-04-22T15:39:47-07:00

Something to keep in mind is that while you might find a catchy tune or nifty Flash animation appealing on your home page, you may be putting up impenetrable barriers to people with disabilities.

http://www.practicalecommerce.com/podcasts/episode/456/Online-Privacy-Policy/ 2008-04-22T08:10:10-07:00

Merchants should go to great lengths to protect their customers private data.

http://www.practicalecommerce.com/podcasts/episode/455/Email-Marketing-Cleanup-Tip/ 2008-04-21T08:07:38-07:00

Make sure to delete any old email addresses from your marketing list to ensure reliable delivery, and to keep off the black lists.

http://www.practicalecommerce.com/podcasts/episode/453/Having-Trouble-Keeping-Your-Business-Finances-In-Order/ 2008-04-18T08:14:40-07:00

Check out online accounting classes from sites such as reallifeaccounting.com.

http://www.practicalecommerce.com/podcasts/episode/454/Sweta-Duseja-PCI-Compliance-Expert/ 2008-04-18T08:14:40-07:00

Sweta Duseja is Product Marketing Manager for nCircle, a security risk and compliance monitoring firm. She joins Practical eCommerce's Kerry Murdock to discuss PCI (payment card industry) compliance and data security risk.

http://www.practicalecommerce.com/podcasts/episode/452/Is-Your-Analytics-Code-On-Every-Page/ 2008-04-17T07:47:23-07:00

Have your webmaster search the source code on your site to make sure that the analytics code is on all pages.

http://www.practicalecommerce.com/podcasts/episode/451/Protecting-Your-Customers-Credit-Card-Information/ 2008-04-16T07:48:38-07:00

Use a payment gateway to protect your customers and your company.

http://www.practicalecommerce.com/podcasts/episode/450/Should-You-Use-Search-Engines-Other-Than-The-Big-3/ 2008-04-15T09:11:18-07:00

Find a new group of viewers by using lessor known search engines.

http://www.practicalecommerce.com/podcasts/episode/449/Website-Accessibility-Barriers/ 2008-04-14T09:11:18-07:00

Imbedded audio clips that automatically start playing when a site loads is a barrier for screen readers.

http://www.practicalecommerce.com/podcasts/episode/448/Michael-Stebbins-CEO-and-Co-founder-of-MarketMotive/ 2008-04-11T16:29:18-07:00

MarketMotive CEO and Co-founder Michael Stebbins joins Practical eCommerce's Kerry Murdock to discuss MarketMotive's subscription-based consulting, lessons and strategy help for ecommerce merchants.

http://www.practicalecommerce.com/podcasts/episode/447/Focussing-On-Customer-Demand/ 2008-04-11T10:07:50-07:00

Focus your effort on gaps between customer demand and actual sales.