2008-05-16T09:32:29-07:00 Practical Ecommerce info@practicalecommerce.com http://www.practicalecommerce.com/ Copyright 2007 Confluence Publishing DBA Practical Ecommerce http://www.practicalecommerce.com/podcasts/episode/479/Acquire-New-Customers-With-Gift-Certificates/ 2008-05-16T09:32:29-07:00

Electronic gift certificates can be a great way to acquire new customers.

http://www.practicalecommerce.com/podcasts/episode/477/Credit-Card-Fraud-Insurance/ 2008-05-14T07:48:47-07:00

A few insurance companies provide policies for credit card fraud and data breaches, covering both a merchant's hard cost of fraudulent sales and any liability for data breaches.

http://www.practicalecommerce.com/podcasts/episode/476/Using-Email-To-Create-Customer-Relationships/ 2008-05-13T07:56:10-07:00

Compose an email in advance that explains certain products. Then, when a shopper asks about it, you can instantly send them the email explaining it in greater detail.

http://www.practicalecommerce.com/podcasts/episode/474/Landing-Pages-And-Pay-Per-Click-Advertising/ 2008-05-12T07:44:47-07:00

The overall strategy is to create a clear call to action on the page.

http://www.practicalecommerce.com/podcasts/episode/472/Research-Keywords-Relevant-To-Your-Site/ 2008-05-09T07:55:26-07:00

Try using Google Suggest or Yahoo! Suggest to learn the most popular searches related to your keywords.

http://www.practicalecommerce.com/podcasts/episode/471/Improve-Your-Checkout-Procedure-For-Usability/ 2008-05-08T07:50:56-07:00

Look at your analytics to see if there is a high number of visitors abandoning their cart before completing the sale.

http://www.practicalecommerce.com/podcasts/episode/470/Creating-A-Podcast-To-Help-Your-Business/ 2008-05-07T08:34:29-07:00

To bring visitors to your site, try creating a podcast that explains your products, conducts reviews, or to share your expertise.

http://www.practicalecommerce.com/podcasts/episode/469/Selling-Your-Ecommerce-Business/ 2008-05-06T08:28:56-07:00

Here are some steps you should take to ensure a sale goes smoothly..

http://www.practicalecommerce.com/podcasts/episode/468/Checking-For-Credit-Card-Fraudsters/ 2008-05-05T08:05:46-07:00

Try using the Reverse Lookup tool from whitepages.com to get information on the phone number provided by your customer.

http://www.practicalecommerce.com/podcasts/episode/466/Setting-Up-An-RSS-Feed-To-Your-Site/ 2008-05-02T08:10:03-07:00

Feeds allow you to present your customers with constantly-updated information.

http://www.practicalecommerce.com/podcasts/episode/465/Turn-Your-Site-Into-An-Online-Community/ 2008-05-01T08:53:54-07:00

Using a blog platform, visitors can create profiles, comment on your content, and even upload their own content.

http://www.practicalecommerce.com/podcasts/episode/464/Have-A-Good-Reason-To-Start-A-Blog/ 2008-04-30T08:23:10-07:00

Social media expert, Paul Chaney, emphasizes having a good reason to start a blog. Have a specific purpose in mind.

http://www.practicalecommerce.com/podcasts/episode/463/Which-File-Format-To-Select-For-Photos/ 2008-04-29T08:35:03-07:00

With so many different file formats to choose from, which one should you use for photos?

http://www.practicalecommerce.com/podcasts/episode/462/Check-For-Updates-For-Your-Software-Programs/ 2008-04-28T08:24:31-07:00

Remember to check often for software updates for the programs you use on your computer.

http://www.practicalecommerce.com/podcasts/episode/460/Protecting-Your-Customers-Data/ 2008-04-25T08:26:21-07:00

Protecting your customers' data is a legal responsibility. By staying alert to fraud attempts, you can protect their data, your reputation, and your money.

http://www.practicalecommerce.com/podcasts/episode/459/Organize-Your-Information-With-A-Database/ 2008-04-24T08:47:48-07:00

By implementing a database, you can be better organized, so you can focus on growing your business.

http://www.practicalecommerce.com/podcasts/episode/458/Online-Reputation-Management/ 2008-04-23T08:25:41-07:00

Know what is being said about your company by monitoring search engines and sites like http://www.trackur.com

http://www.practicalecommerce.com/podcasts/episode/456/Online-Privacy-Policy/ 2008-04-22T08:10:10-07:00

Merchants should go to great lengths to protect their customers private data.

http://www.practicalecommerce.com/podcasts/episode/455/Email-Marketing-Cleanup-Tip/ 2008-04-21T08:07:38-07:00

Make sure to delete any old email addresses from your marketing list to ensure reliable delivery, and to keep off the black lists.

http://www.practicalecommerce.com/podcasts/episode/453/Having-Trouble-Keeping-Your-Business-Finances-In-Order/ 2008-04-18T08:14:40-07:00

Check out online accounting classes from sites such as reallifeaccounting.com.

http://www.practicalecommerce.com/podcasts/episode/452/Is-Your-Analytics-Code-On-Every-Page/ 2008-04-17T07:47:23-07:00

Have your webmaster search the source code on your site to make sure that the analytics code is on all pages.

http://www.practicalecommerce.com/podcasts/episode/451/Protecting-Your-Customers-Credit-Card-Information/ 2008-04-16T07:48:38-07:00

Use a payment gateway to protect your customers and your company.

http://www.practicalecommerce.com/podcasts/episode/450/Should-You-Use-Search-Engines-Other-Than-The-Big-3/ 2008-04-15T09:11:18-07:00

Find a new group of viewers by using lessor known search engines.

http://www.practicalecommerce.com/podcasts/episode/449/Website-Accessibility-Barriers/ 2008-04-14T09:11:18-07:00

Imbedded audio clips that automatically start playing when a site loads is a barrier for screen readers.

http://www.practicalecommerce.com/podcasts/episode/447/Focussing-On-Customer-Demand/ 2008-04-11T10:07:50-07:00

Focus your effort on gaps between customer demand and actual sales.

http://www.practicalecommerce.com/podcasts/episode/439/Who-Regulates-Domain-Registrars/ 2008-04-10T07:52:25-07:00

The domain name system is run by ICANN - The Internet Corporation for Assigned Name and Numbers.

http://www.practicalecommerce.com/podcasts/episode/437/Use-Heading-Tags-With-Keywords/ 2008-04-08T09:17:14-07:00

Consider using heading tags with keywords to improve search engine optimization.

http://www.practicalecommerce.com/podcasts/episode/435/Comprimising-Website-Accessibility/ 2008-04-07T10:03:09-07:00

Be sure to allow a few seconds of silence on your home page before your musical or flash intro.

http://www.practicalecommerce.com/podcasts/episode/433/Degrees-In-Online-Business-Marketing-and-Advertising/ 2008-04-04T09:33:53-07:00

Check out http://www.worldwidelearn.com to find out if a college in your area offers an online business major.

http://www.practicalecommerce.com/podcasts/episode/423/Prevent-Hackers-From-Getting-Into-Your-Site/ 2008-04-03T09:43:07-07:00

Never trust just one firewall or one software product to repel all hackers.