2008-05-15T08:18:55-07:00 Practical Ecommerce info@practicalecommerce.com http://www.practicalecommerce.com/ Copyright 2007 Confluence Publishing DBA Practical Ecommerce http://www.practicalecommerce.com/podcasts/episode/478/International-Section-For-Your-Website/ 2008-05-15T08:18:55-07:00

If you are interested in exporting your products Internationally, consider setting up an International web section of your site. This section would explain your export terms and conditions.

http://www.practicalecommerce.com/podcasts/episode/475/Effective-Tools-To-Detect-Stolen-Credit-Cards-Part-One-Of-Three/ 2008-05-12T17:26:43-07:00

There are hundreds of branded tools that ecommerce merchants can turn to for help in catching fraudulent credit card orders.

http://www.practicalecommerce.com/podcasts/episode/457/Bells-And-Whistles-Or-Accessibility-Stop-Signs/ 2008-04-22T15:39:47-07:00

Something to keep in mind is that while you might find a catchy tune or nifty Flash animation appealing on your home page, you may be putting up impenetrable barriers to people with disabilities.

http://www.practicalecommerce.com/podcasts/episode/446/When-SEO-Isnt-Really-SEO/ 2008-04-10T17:05:39-07:00

A potential client recently asked a good question. She regularly reads various search-engine-optimization websites, and she was confused as to the current meaning of the term "SEO." What, she wondered, was the difference between SEO and online marketing?

http://www.practicalecommerce.com/podcasts/episode/445/Visual-Bookshelf-Taps-Into-Social-Networking/ 2008-04-10T17:03:32-07:00

For those who are regular visitors to Facebook, you may have come across an application called Visual Bookshelf. It allows Facebook users to show on their pages the books they are reading or have read, and each of the book’s titles link back to Amazon.com. Users can also create book reviews and make recommendations.

http://www.practicalecommerce.com/podcasts/episode/444/Interview-Ex-hacker-Mitnick-On-Avoiding-Fraudsters/ 2008-04-10T16:55:45-07:00

Kevin Mitnick is a former "bad guy," to use his term. He was a hacker who became one of the FBI's Most Wanted and was eventually apprehended after a three-year run. With his legal problems behind him, Mitnick turned his considerable skills and knowledge to the side of law and order. He now runs a company dedicated to helping business, government and individuals protect themselves from fraudsters.

http://www.practicalecommerce.com/podcasts/episode/443/Field-Test-Fraud-Prevention-Part-2-of-3/ 2008-04-10T16:51:47-07:00

In Field Test, Practical eCommerce gathered ten seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month’s topic is fraud prevention.

http://www.practicalecommerce.com/podcasts/episode/442/Field-Test-Fraud-Prevention-Part-1-of-3/ 2008-04-10T16:48:02-07:00

In Field Test, Practical eCommerce gathered ten seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month’s topic is fraud prevention.

http://www.practicalecommerce.com/podcasts/episode/441/Interview-ICANN-Official-On-The-Domain-Name-Infrastructure/ 2008-04-10T16:44:30-07:00

The Internet Corporation for Assigned Name and Numbers, or ICANN, coordinates the domain name system globally. ICANN was created in 1998 to perform various Internet administrative tasks previously done by a range of bodies including universities, private companies and the U.S. government. These tasks involve ensuring the domain name system functions properly and that individuals and companies can easily obtain and use domain names for their lawful purposes. We asked Jason Keenan, Media Advisor with ICANN, how it all works.

http://www.practicalecommerce.com/podcasts/episode/440/Interview-Askcom-Search-Results-Are-Different/ 2008-04-10T16:36:50-07:00

Interactive Corp., or IAC, owns many large Internet-based companies. These companies include Lendingtree.com, Realestate.com, Match.com and Ticketmaster.com. IAC also owns Ask.com, the search engine that competes with Google, Yahoo! and MSN. IAC's chairman, Barry Diller, is attempting to sell many "non core" Internet companies and focus largely on Ask.com and other related companies. As such, we asked two Ask.com executives, Jeff Shioya, Regional Vice President IAC Advertising Solutions, and Ryan Massie, Vice President of Product Management, about Ask.com and how it is different than the other search engines.

http://www.practicalecommerce.com/podcasts/episode/438/Using-Persuasive-Offers/ 2008-04-09T09:08:25-07:00

Turn your site visitors into customers by using persuasive offers.

http://www.practicalecommerce.com/podcasts/episode/426/Exporting-Your-Products-Do-It-Yourself-or-Hire-an-Exporting-Firm/ 2008-04-03T15:03:34-07:00

Once you have conducted your market research and made the decision to export your products to foreign markets, you must devise an international sales and marketing strategy.

http://www.practicalecommerce.com/podcasts/episode/431/Tech-Support-Application-Programming-Interfaces/ 2008-03-19T16:30:54-07:00

One of the most exciting trends on the Internet today is interconnectedness. Application programming interfaces (APIs) help make this possible.

http://www.practicalecommerce.com/podcasts/episode/430/Social-Networking-Build-Your-Own-Community/ 2008-03-17T16:20:51-07:00

There is not a day that goes by that I don't reflect on how to leverage social media, including social networks, for marketing purposes. I have tried a number of approaches, some of which have been successful and some of which have not. This month, I want to share an idea that I think has genuine potential. I call it "getting a table of your own."

http://www.practicalecommerce.com/podcasts/episode/432/Pay-per-click-Report-Card-Vxbcom/ 2008-03-12T17:02:37-07:00

Vxb.com sells ball bearings of various types and sizes. The company is based in California and requested a review of its pay-per-click campaigns on Google, Yahoo! and MSN.

http://www.practicalecommerce.com/podcasts/episode/434/Promotional-Offers-Can-Create-Prospects/ 2008-03-12T09:41:36-07:00

For ecommerce websites, a sale is a desired outcome. However, in some cases, building a mailing list of interested prospects can also be very valuable. In this article, we'll discuss some of the principles for developing a compelling offer to get visitors to convert in a non-financial transaction

http://www.practicalecommerce.com/podcasts/episode/429/SEO-Report-Card-Seenoncom/ 2008-03-10T16:14:19-07:00

This month's report card website is Seenon.com, an ecommerce site that tracks the fashion tendencies of the famous and sells those garments and accoutrements to interested consumers. The site is pleasant to the eye and has an exciting, almost urgent feel to it, but how does it do in terms of search engine optimization? Not bad at all actually, and to that end, I thought it would serve as a good example of attractive and aggressive design that does not come at the expense of SEO. Let's take a look.

http://www.practicalecommerce.com/podcasts/episode/425/Ecommerce-Blogging-Who-What-And-When/ 2008-03-05T14:54:04-07:00

Well-written blogs create credibility, interest.

http://www.practicalecommerce.com/podcasts/episode/428/Pay-per-click-Spyware-and-Other-Scams/ 2008-03-03T16:03:18-07:00

If you thought click fraud was bad, consider this: your Google AdWords, Yahoo! Search Marketing ads and Microsoft adCenter accounts are new targets for spyware applications, hackers and scam artists.

http://www.practicalecommerce.com/podcasts/episode/427/High-Performer-Garyweekscom-Handcrafted-Furniture-and-Impressive-Guarantee/ 2008-02-27T15:56:11-07:00

Gary Weeks & Company makes tables, stools and dining furniture. It also makes rocking chairs — the Weeks Rocker, which is what Weeks calls his “signature piece.” Perhaps because it is his signature piece a unique guarantee accompanies the chair. It reads: “The Weeks Rocker is guaranteed to be the most comfortable, the most beautiful and the best constructed rocking chair you have ever experienced or we will refund your money, including all shipping charges.”

http://www.practicalecommerce.com/podcasts/episode/424/ADA-And-State-Disability-Laws/ 2008-02-27T10:33:09-07:00

Compliance with the Americans with Disabilities Act.