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Conversion
4 Things Add-to-cart Rates Tell an Ecommerce Business
April 6, 2016 • Armando Roggio
Monitoring an ecommerce business’s add-to-cart rate can identify and solve conversion problems, and, ultimately, help an online store earn more. Add-to-cart rates track the percentage of site visitors who add a ...
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Marketing & Advertising
4 Reasons Ecommerce Marketing Campaigns Fail
April 3, 2016 • Armando Roggio
Not every social media post, or email message, or advertisement will perform. In fact, marketing campaigns and tactics often fail. So the goal is not necessarily to avoid failure. The ...
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Code
Build Fixed, Responsive Navigation with Bootstrap
March 31, 2016 • Armando Roggio
Bootstrap is an open-source framework for creating responsive, mobile first websites. It can help even novice developers. But many new Bootstrap users have trouble with fixed navbars — navigation headers ...
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Content Marketing
5 Content Marketing Ideas for April 2016
March 28, 2016 • Armando Roggio
Trials for the upcoming Summer Olympic Games, April Fools’ Day, any number of festivals, math, and even simple spring how-to articles will give content marketers plenty of material to draw ...
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Design & Development
5 Ways to Improve Mobile Commerce in 2016
March 24, 2016 • Armando Roggio
Mobile commerce sales accounted for about 29 percent of all ecommerce sales in 2015, according to published reports. In spite of this, many online retailers have yet to master the ...
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Business
Sales Tax: How to Collect, Process for Your Online Store
March 21, 2016 • Armando Roggio
Sales tax is relatively straightforward for brick-and-mortar retail stores. A shopper goes into a store, buys something, and pays the sales tax for the state, county, and city where the store ...
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Content Marketing
Content Marketing: The Hard Working Listicle
March 17, 2016 • Armando Roggio
An article in list form or a simple list extensively annotated, the listicle is at once popular, traffic-driving, and an easy-to-comprehend form of journalism and content marketing. It is the ...
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Email Marketing
6 Ecommerce Email Marketing Campaigns for Q2 2016
March 14, 2016 • Armando Roggio
The months of April, May, and June are full of email marketing possibilities centered on traditional retail events like April Fools’ Day, Mother’s Day, and the beginning of summer. In the ...
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Marketing & Advertising
How to Run a Proper Online Contest
March 10, 2016 • Armando Roggio
A well run online contest can bolster your social media following, energize loyal customers, collect information about the folks who enter, and help build lists for further marketing. Contest marketing uses ...
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Content Marketing
Developing a Content-marketing Editorial Calendar for Ecommerce
March 7, 2016 • Armando Roggio
A content-marketing editorial calendar is simply a list of what content your ecommerce business will publish. It includes where that content will be published and promoted and when it will ...
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Inventory
5 Ecommerce Inventory Spring-cleaning Tips
March 2, 2016 • Armando Roggio
As spring arrives, many online retailers find that they need to change products or product lines — winter coats won’t sell as well in April or May. Last season’s fashions, innovations,
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Code
Image Recognition APIs May Help Ecommerce
February 25, 2016 • Armando Roggio
A pair of new image-analysis solutions could open the door for powerful ecommerce and retail applications that significantly improve shopping experiences or create new marketing opportunities. On Feb. 18, 2016, Google ...
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Content Marketing
5 Content Marketing Ideas for March 2016
February 23, 2016 • Armando Roggio
In March content marketers should have plenty of options, thanks to holidays like St. Patrick’s Day, Ask a Question Day, Pi Day, and the onset of spring and everything it ...
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Design & Development
Monitor Accessibility Errors on Your Ecommerce Site with Scrapy, WAVE
February 19, 2016 • Armando Roggio
In just a few lines of code, ecommerce businesses can monitor individual store pages, searching for potential web accessibility problems that might make it difficult for shoppers with disabilities to ...
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Marketing & Advertising
2016 Ecommerce Marketing Checklist
February 16, 2016 • Armando Roggio
Ecommerce marketing can be a long journey, with many twists, turns, and even sudden stops. Last year’s best campaigns might not work this year. Business owners and marketers should therefore ...
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Email Marketing
3 Email-marketing Fundamentals, for Success
February 15, 2016 • Armando Roggio
Purposeful, content-rich email marketing can produce a return on investment many times greater than traditional advertising, online banners, and even pay-per-click ads. Marketers and business owners who master email marketing ...
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Content Marketing
7 Tips for Being a Better Writer, for Content Marketing
February 9, 2016 • Armando Roggio
This year, content will continue to be one of the most important forms of marketing in nearly every industry — from semiconductors and software right to ecommerce and retailing. Gurus,
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Business
How to Set Retail Discounts, for Ecommerce
February 8, 2016 • Armando Roggio
One-day sale, holiday sale, Presidents’ Day sale, or just about any sale you can imagine: Online retailers frequently offer top-grade products at a discount, broadcasting these specials via email or ...
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User Experience
Common Web Accessibility Problems on Leading Ecommerce Sites
February 4, 2016 • Armando Roggio
From missing alternative text to redundancy, several of the Internet’s leading ecommerce sites have potential web accessibility problems, which might make it difficult for shoppers with disabilities. In the absence of ...
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Code
Crawl Your Ecommerce Site with Python, Scrapy
February 1, 2016 • Armando Roggio
Ecommerce business owners and managers have many good reasons to crawl their own websites, including monitoring pages, tracking site performance, ensuring the site is accessible to customers with disabilities, and ...
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Content Marketing
6 Content Marketing Tactics for Ecommerce Merchants
January 27, 2016 • Armando Roggio
Content marketing can describe many things — from short blog posts published on a company’s own site to long-form articles or even ebooks. It can encompass a video published on ...
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Content Marketing
5 Content Marketing Ideas for February 2016
January 25, 2016 • Armando Roggio
February may be the shortest month of the year, but it is filled with events and holidays that are opportunities for content marketers. Content marketing is the act of creating, publishing,
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Conversion
3 Great Retailer Blogs Content Marketers Should Read
January 19, 2016 • Armando Roggio
Successful retail blogs walk a line, of sorts, between journalism and product promotion, while consistently and regularly providing reader-customers with good, often useful content. Content marketers from small or mid-sized ...
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Business
Supplier Representatives Can Help Online Retailers Grow
January 17, 2016 • Armando Roggio
It is an important milestone for online retailers when they graduate from ordering solely and often blindly with wholesale catalogs or on B2B websites to working with a skilled supplier ...
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Business
Small Retailers Better Able to Adopt Unified Commerce
January 13, 2016 • Armando Roggio
More than three quarters of retailers, including large, established chain stores, plan to unify or connect the software that manages their sales and fulfillment across multiple sales channels — in ...
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Email Marketing
6 Ecommerce Email Marketing Campaigns for Q1 2016
January 8, 2016 • Armando Roggio
From a January inventory reduction sale to Easter Sunday, there are at least six good opportunities for online sellers to send meaningful and (hopefully) effective marketing emails in the first ...
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Design & Development
6 Things to Look for in a Web Developer’s Portfolio
January 6, 2016 • Armando Roggio
Hiring a web or application developer to build your ecommerce site or money-generating mobile application can be a challenge, especially if you do not know what skills or experience the ...
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Business
Should Online Retailers Offer Senior and Military Discounts?
January 5, 2016 • Armando Roggio
Discounts for special consumer groups, like senior citizens and those with military service, may help online retailers increase sales and build loyalty. But offering these types of discounts online can ...
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Content Marketing
5 Content Marketing Ideas for January 2016
December 30, 2015 • Armando Roggio
In January 2016, attract new customers and engage current ones with a podcast based on existing blog posts; produce content that focuses on culture; tell stories on Instagram; celebrate service;
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Marketing & Advertising
Content Marketing Lessons from ‘Star Wars: The Force Awakens’
December 28, 2015 • Armando Roggio
The most recent Star Wars film can teach content marketers a lesson or two about how to make content successful, including reusing good material, answering and encouraging questions, and making ...