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Analytics & Data
Google Analytics: Using Views and Filters, to Understand Visitors
July 3, 2014 • Armando Roggio
Google Analytics reporting views offer different ways to look at the website or application traffic data, which may help online business owners and marketers better understand how to attract, retain,
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Content Marketing
5 Ecommerce Content Marketing Ideas for July 2014
July 1, 2014 • Armando Roggio
Fireworks, futbol, summertime projects, and even unidentified flying objects might all make good topics for an online retailer’s July 2014 content marketing. In a way, content marketing comes right out of ...
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Email Marketing
Comparing 5 Ecommerce Email Subject Lines from June 2014
June 25, 2014 • Armando Roggio
Email subject lines should capture a reader’s attention with a concise, relevant, and, perhaps, personalized appeal. Done well, email marketing can have a significant and positive impact on ecommerce sales ...
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Technical SEO
Use Google Analytics Site Speed to Identify Performance Problems
June 23, 2014 • Armando Roggio
Google Analytics offers several powerful reports that can help businesses monitor how quickly web pages are loading and identify what factors may be causing poor performance. How quickly a website loads ...
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Design & Development
How to Install Google Analytics on WordPress
June 19, 2014 • Armando Roggio
Google Analytics is a freemium software service that helps websites monitor traffic and identify trends in site visitor behavior that could, ultimately, impact marketing, conversions, revenue, and profits. WordPress is the ...
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Shipping & Fulfillment
4 Ways Same-day Delivery Will Transform Retailers
June 17, 2014 • Armando Roggio
Amazon and Google are expanding same-day delivery services in major cities. These offerings and similar same-day delivery services from other companies could transform retailers online and off, potentially broadening the ...
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Product Pages
Recipe for Responsive Ecommerce Product Pages in 2014
June 12, 2014 • Armando Roggio
Responsive site designs adapt to the user’s device, resizing navigation and images to provide a better mobile user experience. A well done responsive design, particularly for product pages, may lead ...
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Marketing & Advertising
3 Marketing Tips for Niche, Membership Ecommerce Sites
June 11, 2014 • Armando Roggio
Sites like MyHabit, One Kings Lane, GovX, and 3point5 use product selection, exclusivity, and good prices to build an audience of loyal, repeat customers. Applying these simple tactics, nearly any ...
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Business
Manufacturers Find Reasons to Sell Online, Survey Says
June 10, 2014 • Armando Roggio
Manufacturers that make and sell products under their own brand or brands may see increased revenue and deeper customer engagement when they sell directly to consumers online, but competing with ...
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Design & Development
Amazon Web Services May Help Ecommerce Businesses Scale
June 5, 2014 • Armando Roggio
Amazon Web Services is a cloud computing platform that could help online retailers store data, speed up websites, or better understand large volumes of customer data. In a May 2014, Gartner ...
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Design & Development
3 Mobile App Ecommerce Strategies for 2014
June 3, 2014 • Armando Roggio
Online retailers that recognize the importance of a mobile app strategy may be struggling to decide how to get an app working and what that app should do. Mobile marketing and ...
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Content Marketing
5 Ecommerce Content Marketing Ideas for June 2014
June 2, 2014 • Armando Roggio
Soccer’s World Cup, national holidays, celebrity birthdays, and even how-to content can help online sellers attract, retain, and engage shoppers in June 2014 and beyond. Content marketing is the practice of ...
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Conversion
Yahoo Introduces Live Store Badges to Help Build Trust
May 30, 2014 • Armando Roggio
Yahoo announced a new Live Store badge program on May 28, 2014, aimed at helping ecommerce merchants “showcase their achievements, inspire shopper confidence, and promote their most popular products with ...
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Conversion
4 Tips for Better Ecommerce Product Videos in 2014
May 28, 2014 • Armando Roggio
There are many reasons to use product videos in 2014, not the least of which is the possibility of significantly better conversion rates, sales, and profits. But just like any ...
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Marketing & Advertising
4 Reasons Ecommerce Videos Make Sense in 2014
May 26, 2014 • Armando Roggio
Product and marketing videos have been shown to significantly improve ecommerce conversion rates, engage and entertain customers, and earn new business, all at a relatively low cost. For small and ...
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Social Media
6 Pointers for Using Etsy and Pinterest Together
May 21, 2014 • Armando Roggio
Marketing items on Pinterest may be the simplest way for Esty sellers to promote their unique crafts and vintage items. “I love Pinterest because it makes me money,” wrote Charles Huff,
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Amazon & Marketplaces
6 Tips for Making Money on Etsy
May 16, 2014 • Armando Roggio
Etsy is a marketplace for crafts, art, and vintage items that empowers home-based entrepreneurs, collectors, and handicraft makers to sell their products to an audience of millions. But like any ...
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Business
Using the BCG Matrix for Ecommerce Marketing Decisions
May 14, 2014 • Armando Roggio
Designed to analyze product lines, the Boston Consulting Group (BCG) Matrix or growth-share matrix can help ecommerce business owners and marketers decide which products or product categories will likely generate ...
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Conversion
How to Manage an Ecommerce Photo Shoot with Models
May 8, 2014 • Armando Roggio
Good photography is vital for online retailers. While some merchants can depend on vendor- or distributor-supplied imagery for a time, most growing retailers will eventually find the need to use ...
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Email Marketing
7 Must-have Email Marketing Features
May 6, 2014 • Armando Roggio
Email marketing solutions should help an ecommerce marketer automate common messages or campaigns, service shoppers using mobile devices, deal with list maintenance, and more. Every email service provider (ESP) offers a ...
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Conversion
Use Rule-based Chat to Improve Satisfaction, Sales
May 1, 2014 • Armando Roggio
Online stores can actively encourage live chat, sending relevant greetings to site visitors, improving customer satisfaction, and reducing shopping cart abandonment or lost sales. Proactive live chat, which is the practice ...
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Email Marketing
7 Crucial KPIs for Email Marketing
April 29, 2014 • Armando Roggio
Online retailers use email marketing messages to engage customers and boost sales, but not every email message is equally effective. Fortunately, there are at least seven email marketing key performance indicators ...
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Platforms & Apps
7 Things that Make WooCommerce Compelling
April 24, 2014 • Armando Roggio
WooCommerce is, arguably, the most popular and important WordPress ecommerce plugin. Its ease of use, features, and flexibility make it a leading ecommerce platform, capable of rivaling even the best ...
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Platforms & Apps
3 Things to Know About WooCommerce
April 23, 2014 • Armando Roggio
WooCommerce is a popular WordPress plugin, designed to transform WordPress into a capable ecommerce platform. The plugin has many superb features and capabilities, but there are also at least three ...
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Platforms & Apps
WooCommerce Leads Ecommerce Platform Pack in April 2014
April 18, 2014 • Armando Roggio
WooCommerce, the popular WordPress ecommerce plugin, had nearly 260,000 active sites indexed with BuiltWith, a web technology profiling tool, as of April 14, 2014, about 37,000 more sites than its ...
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Conversion
Online Purchase Cycle in 2014 Messy; Not a Funnel
April 16, 2014 • Armando Roggio
Mobile, social, and the cacophony of modern interruption marketing has transform the retail path to purchase, and forced retail marketers to focus on building lasting relationships that benefit customers. It is,
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Business
Heartbleed Bug Impacts Online Retailers, Ecommerce
April 10, 2014 • Armando Roggio
The so-called Heartbleed bug is a serious flaw in some versions of popular, open-source security software used to protect encrypted data like passwords or payment card information during online transactions.
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Content Marketing
5 Content Marketing Ideas for May 2014
April 8, 2014 • Armando Roggio
Content marketing seeks to create and publish useful or entertaining content like articles, photographs, videos, or similar that will attract, engage, and retain customers. But good content marketing doesn’t just ...
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Marketing & Advertising
Lowe’s Innovative Vine Campaign a Year Later
April 4, 2014 • Armando Roggio
In April 2013, Lowe’s, the second largest home improvement retailer in the world, got a lot of attention when it released a series of six-second, how-to videos on Vine. The ...
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Email Marketing
Treat New Email Subscribers Right, Profits Will Follow
April 1, 2014 • Armando Roggio
How an online seller welcomes new email subscribers can impact (a) sales, (b) future engagement with the new subscriber, and (c) even the how Internet service providers and email clients ...