Carolyn Kmet is Chief Marketing Officer for All Inclusive Marketing, a full-service ad agency that specializes in the online and mobile arena, providing analytics, marketing and site optimization services for clients such as Picaboo, Dearfoams, and Abe's Market.
Prior to this role, she was the director of affiliate marketing for Groupon, where she helped shape global affiliate marketing strategy. In this role, she was honored with the Affiliate Summit Pinnacle Award for Affiliate Manager of the Year 2010, and the New Advertiser of the Year 2011 award from Commission Junction.
Kmet also has experience leading the client services team at ShareASale.com, a Chicago-based affiliate network, and managing affiliate programs at Orbitz, CollectiblesToday.com and MyPoints.com. She is an adjunct lecturer at the Loyola University of Chicago, where she teaches both undergraduate and MBA level e-marketing courses.
Kmet earned a MBA from Loyola University Chicago, a MSJ in Journalism from Northwestern University, and a Bachelor of Arts degree from University of California, Berkeley.
Simply launching an affiliate program does not guarantee revenue. I’ve seen many affiliate programs fail because of the “if I build it, they will come” ... Read More »
I’ve previously addressed how to recruit bloggers to your affiliate marketing program. In this article, I’ll review how to engage bloggers once you’ve recruited them.
Working ... Read More »
Here’s the scenario. You’ve launched your affiliate program; it’s been live for about six months now, and you have about 200 affiliates. But no one ... Read More »
Online affiliate marketing is still in its infancy. Many trace the channel’s roots to the mid-1990s, when several retailers developed platforms that would track third-party ... Read More »
In affiliate marketing, affiliates often utilize the same marketing tools as their retailers. The challenge for retailers, then, is to ensure that affiliate efforts do ... Read More »
The following is a non-exhaustive list of top affiliate marketing events in 2014. Deciding which to attend will depend on whether your primary goal is ... Read More »
The start of a new year presents an opportunity to review your marketing activities of the prior year. In this article, I’ll walk you through ... Read More »
Earlier this year, the U.S. Federal Trade Commission updated its disclosure-of-advertising guidelines to include blogs and social media. If you are paying a monetary or ... Read More »
As we enter the heart of the fourth quarter, competition for premium placement on affiliate websites increases. Home page banners, inclusion in holiday promotions, and ... Read More »
With the fourth quarter here, affiliate managers should now focus on securing key placements on select sites. Traditionally, this means identifying placement opportunities and negotiating ... Read More »