Carolyn Kmet is a clinical professor at the Quinlan School of Business at Loyola University Chicago, where she teaches undergraduate and M.B.A.-level marketing and information systems classes.
She is also a senior account manager with All Inclusive Marketing, a full-service ad agency that specializes in the online and mobile arena — providing analytics, marketing and site optimization services for clients such as Southwest Vacations, Julep, and Fire Mountain Gems.
Carolyn was previously the director of affiliate marketing for Groupon, where she helped shape global affiliate marketing strategy. In this role, she was honored with the Affiliate Summit Pinnacle Award for Affiliate Manager of the Year 2010, and the New Advertiser of the Year 2011 award from Commission Junction.
Before that, Carolyn led the client services team at ShareASale.com, a Chicago-based affiliate network, and managed affiliate programs at Orbitz, CollectiblesToday.com, and MyPoints.com.
Carolyn earned an M.B.A. from Loyola University Chicago, an M.S. in Journalism from Northwestern University, and a B.A. from University of California, Berkeley.
Coupon and deal sites tend to drive a lot of traffic. For some retailers, coupon sites will bring mostly new customers. For others, the same ... Read More »
As a retailer, you are likely focused on the fourth quarter — lining up promotions, ordering inventory, and readying your fulfillment processes. Now is time ... Read More »
A good affiliate marketing program never stops growing. By continually recruiting and engaging new affiliates, you can produce new traffic and new customers. However, you must first decide which type of affiliates to recruitRead More »
A "conversion funnel" describes a consumer's path to purchase, when awareness develops into interest, interest develops into desire, and then the transaction occurs. When it comes to ecommerce, this path may takeRead More »
The more complex a commission structure is, the less likely an affiliate is going to prioritize your products. For example, say that you pay different ... Read More »
A successful affiliate marketing program requires oversight — uploading and maintaining the creative inventory, approving and communicating with affiliates, and reporting and analysis. The person doing this oversight is also ... Read More »
Affiliate managers often strive to add content-focused affiliates, such as blogs, forums, news sites — most any site that informs and shares knowledge. The reason ... Read More »
In early February, Bitly, the popular URL-shortening service, partnered with affiliate tool Viglink to auto-monetize every shortlink generated by Bitly’s millions of users. To understand ... Read More »
On February 12, 2015, Pinterest announced that it would “automatically remove all affiliate links, redirects and trackers on Pins.” This is important news because merchants ... Read More »
Banner ads are best used for branding, not to drive clicks. Affiliate marketers realize this. Increasingly, affiliate marketers are relying less on banner ads, and ... Read More »
The following is a non-exhaustive list of top events in 2015 for affiliate mangers to consider. Deciding which events to attend will depend on whether ... Read More »
Set aside some time in December to map out what 2015 will look like for your affiliate marketing channel. Many times, “thinking” becomes consumed by ... Read More »
Affiliate marketing tracks a consumer from a referring source to a completed sale. When we think of affiliate marketing in this simple manner, it opens ... Read More »
One of the biggest challenges in affiliate marketing is working with loyalty sites, which provide consumers with cash back, points back, or some variation of ... Read More »
Just as you’re gearing up your ecommerce business for a busy fourth quarter, your affiliates are going through the same exercise for their own audiences. ... Read More »
Simply launching an affiliate program does not guarantee revenue. I’ve seen many affiliate programs fail because of the “if I build it, they will come” ... Read More »
I’ve previously addressed how to recruit bloggers to your affiliate marketing program. In this article, I’ll review how to engage bloggers once you’ve recruited them.
Working ... Read More »
Here’s the scenario. You’ve launched your affiliate program; it’s been live for about six months now, and you have about 200 affiliates. But no one ... Read More »
Online affiliate marketing is still in its infancy. Many trace the channel’s roots to the mid-1990s, when several retailers developed platforms that would track third-party ... Read More »
In affiliate marketing, affiliates often utilize the same marketing tools as their retailers. The challenge for retailers, then, is to ensure that affiliate efforts do ... Read More »
The following is a non-exhaustive list of top affiliate marketing events in 2014. Deciding which to attend will depend on whether your primary goal is ... Read More »
The start of a new year presents an opportunity to review your marketing activities of the prior year. In this article, I’ll walk you through ... Read More »
Earlier this year, the U.S. Federal Trade Commission updated its disclosure-of-advertising guidelines to include blogs and social media. If you are paying a monetary or ... Read More »
As we enter the heart of the fourth quarter, competition for premium placement on affiliate websites increases. Home page banners, inclusion in holiday promotions, and ... Read More »
With the fourth quarter here, affiliate managers should now focus on securing key placements on select sites. Traditionally, this means identifying placement opportunities and negotiating ... Read More »
The concept of data-driven decisions has permeated the affiliate marketing channel. With tracking solutions providing access to deeper data, many brands are benefiting from insights ... Read More »
Bloggers are often the most sought-after affiliates in the affiliate marketing industry. This is because bloggers have unique content and targeted, loyal audiences, which drives solid conversion rates and new customers. According to statistics compiled by BlogHer, a publishing network o...
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There are four steps involved in launching an affiliate program. They are: (a) evaluating potential affiliate networks and tracking platforms, (b) implementing and testing the tracking code, (c) developing your creative inventory, and (d) promoting your newly-launched programRead More »
Editor's Note: This is "Part 2" of a three-part series on launching a new affiliate marketing program. "Part 1" we published previously.
There are four steps involved in launching an affiliate program. They are: (a) evaluating potential affiliate networks and tracking platforms, (b) ...
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The most significant development in the affiliate industry recently is Google’s announcement that it will be shutting down its affiliate network.
According to the notification from Google to all affiliates on April 18, 2013, all affiliate relationships will be severed on July 31, 2013....
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