Practical Ecommerce

    Carolyn Kmet

    Carolyn Kmet

    Carolyn Kmet is Chief Marketing Officer for All Inclusive Marketing, a full-service ad agency that specializes in the online and mobile arena, providing analytics, marketing and site optimization services for clients such as Picaboo, Dearfoams, and Abe's Market.

    Prior to this role, she was the director of affiliate marketing for Groupon, where she helped shape global affiliate marketing strategy. In this role, she was honored with the Affiliate Summit Pinnacle Award for Affiliate Manager of the Year 2010, and the New Advertiser of the Year 2011 award from Commission Junction.

    Kmet also has experience leading the client services team at ShareASale.com, a Chicago-based affiliate network, and managing affiliate programs at Orbitz, CollectiblesToday.com and MyPoints.com. She is an adjunct lecturer at the Loyola University of Chicago, where she teaches both undergraduate and MBA level e-marketing courses.

    Kmet earned a MBA from Loyola University Chicago, a MSJ in Journalism from Northwestern University, and a Bachelor of Arts degree from University of California, Berkeley.


  • ArticlesMarketing

    Affiliate Marketing: 3 Legal Issues to Monitor in 2014

    Affiliate Marketing: 3 Legal Issues to Monitor in 2014
    March 26, 2014 •

    Online affiliate marketing is still in its infancy. Many trace the channel’s roots to the mid-1990s, when several retailers developed platforms that would track third-party online referrals and would award sales commissions on completed transactions. The concept of commissionable transactions was not new. Recall “Avon ... Read More »

  • ArticlesMarketingSearch Engines

    Working with Search Marketing Affiliates

    Working with Search Marketing Affiliates
    February 26, 2014 •

    In affiliate marketing, affiliates often utilize the same marketing tools as their retailers. The challenge for retailers, then, is to ensure that affiliate efforts do not conflict with the retailers’ internal marketing campaigns. Overlapping efforts are perhaps most visible within paid search. It is not uncommon ... Read More »

  • ArticlesMarketing

    Affiliate Marketing Events in 2014

    Affiliate Marketing Events in 2014
    January 9, 2014 •

    The following is a non-exhaustive list of top affiliate marketing events in 2014. Deciding which to attend will depend on whether your primary goal is to learn more about affiliate marketing, or to meet and recruit new affiliates. Industry Wide Affiliate Management Days Date: March 19-20, 2014 Location: San ... Read More »

  • ArticlesMarketing

    Conducting an Affiliate Marketing Annual Review

    Conducting an Affiliate Marketing Annual Review
    January 6, 2014 •

    The start of a new year presents an opportunity to review your marketing activities of the prior year. In this article, I’ll walk you through a basic annual review for your affiliate marketing efforts. Financial Review Key financial performance indicators for your affiliate marketing are likely similar ... Read More »

  • ArticlesManagementMarketing

    Enforcing FTC Advertising Disclosures for Blogs, Social Media

    Enforcing FTC Advertising Disclosures for Blogs, Social Media
    December 3, 2013 •

    Earlier this year, the U.S. Federal Trade Commission updated its disclosure-of-advertising guidelines to include blogs and social media. If you are paying a monetary or product incentive to promote your brand, product, or service on social media or a blog, you must adhere to FTC ... Read More »

  • ArticlesMarketing

    Affiliate Marketing: Evaluating Paid Placement Options

    Affiliate Marketing: Evaluating Paid Placement Options
    October 30, 2013 •

    As we enter the heart of the fourth quarter, competition for premium placement on affiliate websites increases. Home page banners, inclusion in holiday promotions, and dedicated emails all offer different sets of benefits. Deciding on which placement to proceed with will depend on your product, ... Read More »

  • ArticlesMarketing

    AvantLink Tool Changes Affiliate Bid System

    AvantLink Tool Changes Affiliate Bid System
    October 1, 2013 •

    With the fourth quarter here, affiliate managers should now focus on securing key placements on select sites. Traditionally, this means identifying placement opportunities and negotiating an increased revenue share to the affiliate in exchange for home page banner-ad placement. These placements can run during a ... Read More »

  • ArticlesMarketing

    The Rise of Data-driven Affiliate Marketing

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    September 10, 2013 •

    The concept of data-driven decisions has permeated the affiliate marketing channel. With tracking solutions providing access to deeper data, many brands are benefiting from insights into how affiliates are driving traffic, and what that traffic is really worth. As such, affiliate managers now have the tools ... Read More »

  • ArticlesMarketing

    Affiliate Marketing: How to Recruit Bloggers

    Affiliate Marketing: How to Recruit Bloggers
    August 1, 2013 •

    Bloggers are often the most sought-after affiliates in the affiliate marketing industry. This is because bloggers have unique content and targeted, loyal audiences, which drives solid conversion rates and new customers. According to statistics compiled by BlogHer, a publishing network o... Read More »

  • ArticlesMarketing

    Launching a New Affiliate Marketing Program, Part 3: Promotion

    Launching a New Affiliate Marketing Program, Part 3: Promotion
    July 4, 2013 •

    There are four steps involved in launching an affiliate program. They are: (a) evaluating potential affiliate networks and tracking platforms, (b) implementing and testing the tracking code, (c) developing your creative inventory, and (d) promoting your newly-launched programRead More »

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