Carolyn Kmet is Chief Marketing Officer for All Inclusive Marketing, a full-service ad agency that specializes in the online and mobile arena, providing analytics, marketing and site optimization services for clients such as Picaboo, Dearfoams, and Abe's Market.
Prior to this role, she was the director of affiliate marketing for Groupon, where she helped shape global affiliate marketing strategy. In this role, she was honored with the Affiliate Summit Pinnacle Award for Affiliate Manager of the Year 2010, and the New Advertiser of the Year 2011 award from Commission Junction.
Kmet also has experience leading the client services team at ShareASale.com, a Chicago-based affiliate network, and managing affiliate programs at Orbitz, CollectiblesToday.com and MyPoints.com. She is an adjunct lecturer at the Loyola University of Chicago, where she teaches both undergraduate and MBA level e-marketing courses.
Kmet earned a MBA from Loyola University Chicago, a MSJ in Journalism from Northwestern University, and a Bachelor of Arts degree from University of California, Berkeley.
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I’ve previously addressed how to recruit bloggers to your affiliate marketing program. In this article, I’ll review how to engage bloggers once you’ve recruited them.
Working ... Read More »
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The start of a new year presents an opportunity to review your marketing activities of the prior year. In this article, I’ll walk you through ... Read More »
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