Practical Ecommerce

    Craig Smith

    Craig Smith is the founder and managing director of Trinty Insight, a consultancy dedicated to the ecommerce sector. Craig oversees all active projects within the firm and his experience in ecommerce dates back to when online commerce first gained mainstream adoption.


  • ArticlesConversion

    Making Emails Responsive to Tablets, Smartphones

    Making Emails Responsive to Tablets, Smartphones
    February 7, 2013 •

    In "Optimizing Ecommerce for Tablets and Smartphones," my article last month, I addressed responsive design, the practice of coding a website to automatically adjust to the size of a user's Internet device. This month, I extend that discussion to include outbound emails, so that the ... Read More »

  • ArticlesCarts & Platforms

    Optimizing Ecommerce for Tablets and Smartphones

    Optimizing Ecommerce for Tablets and Smartphones
    January 15, 2013 •

    If you're thinking users of smartphones and tablets do not represent a material part of your ecommerce audience, consider these data points. 29 percent of all U.S. adults own a tablet or e-reader, up from 2 percent three years ago, according to Pew Research. Sales from tablets and sma... Read More »

  • ArticlesConversion

    Tradeshows The Right Way

    Tradeshows The Right Way
    October 1, 2006 •

    For online retailers, tradeshows are an incredible opportunity to source goods, connect with wholesalers and manufacturers, and expand their product lines. There is a right way and a wrong way to attend tradeshows. To get the most out of your experience, you need to prepare. Your first... Read More »

  • ArticlesConversion

    Tuning Up Your Checkout Process

    Tuning Up Your Checkout Process
    October 1, 2006 •

    One of the most important factors to optimizing conversion is fine tuning the shopping cart and checkout process. Sales are won or lost within this crucial component of your site, and it is critical to examine the data that will unlock the mysteries of visitor behavior within this proce... Read More »

  • ArticlesConversion

    Customer Conversion: Testing Brings Science To Marketing

    Customer Conversion: Testing Brings Science To Marketing
    September 1, 2006 •

    There are two things every ecommerce business should strive to achieve. The first is increasing conversion, turning a higher percentage of browsers into buyers. The second is optimizing marketing spend, driving higher rates of return from existing advertising dollars being spent. The m... Read More »

  • ArticlesConversion

    Use In-store Kiosks to Promote Website

    Use In-store Kiosks to Promote Website
    August 1, 2006 •

    When was the last time you were shopping for an item you just had to have, only to discover when you got to the store you couldn’t buy it in the color or size you wanted? If you are like most retail shoppers, you have experienced an out-of-stock situation recently. This is one of the m... Read More »

  • ArticlesConversion

    Consider a Catalog to Enhance Your eCommerce Business

    Consider a Catalog to Enhance Your eCommerce Business
    May 30, 2006 •

    A print catalog and an ecommerce store work extremely well together. The strengths in each channel complement the other’s weaknesses, and consumers frequently browse the catalog first and then go online to purchase the products. The tangible nature of a print catalog makes it great for... Read More »

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