Dale Traxler is a contributing editor for Practical Ecommerce. He is an ecommerce veteran with 10 years of hands-on experience as co-founder and CEO of an online jewelry supply distributor that was successfully sold in 2012.
Currently, he is Global Director of Sales Enablement for Insite Software, a B2B ecommerce platform provider, where he oversees the pre-sales team and activities, sales solutions, and go to market strategies.
Contact Dale at firstname.lastname@example.org
When online retail took off roughly 10 years ago, many manufacturers and distributors were resistant about opening an online store. There were many reasons for ... Read More »
What makes any company stand out from the crowd? Is it the products? Customer service? Profitability? Growth? Something else?
Many observers would answer all of the ... Read More »
In “Distributors Beware of AmazonSupply.com?,” my previous article, I suggested that wholesale distributors recognize the threat presented by Amazon in the B2B marketplace and find ... Read More »
As B-to-B online revenues approach $1 trillion per year, there are still many wholesale distributors who are hesitant to aggressively sell their products online.
I frequently ... Read More »
Local businesses with brick-and-mortar stores have not been early adopters of ecommerce. But, with the proliferation of mobile devices and with changes in how consumers ... Read More »
I attended the “IRCE Focus: Brands & B2B” conference in New York last week. There were many presentations that covered both B-to-B and direct-to-consumer ecommerce ... Read More »
In “Ecommerce Key for Manufacturers and Distributors,” I addressed some of the challenges that manufacturers and distributors face as they grow their ecommerce operations. In ... Read More »
Many B-to-B companies are still not aggressively pursuing ecommerce. Most have an online presence — in fact, an extensive one. They likely have a corporate ... Read More »
As an online merchant, you have an enormous number of marketing tactics and tools available to convince shoppers to purchase your products. Here are some ... Read More »
I look at a lot of online stores in the context of my profession. I shop online and am involved with many companies as they ... Read More »
The number of mid-size manufacturers and distributors implementing initial ecommerce projects is rapidly increasing. Manufacturers are utilizing ecommerce to reach new markets, bring products to ... Read More »
In “Evaluating Site Search on Target, Walmart, and Amazon,” I reviewed site search for the three retailers using the term “ipad mini retina.” I went ... Read More »
Should manufacturers and distributors that sell primarily to other businesses invest in social media? Today most businesses utilize Facebook, LinkedIn, Twitter, Google+, and Pinterest. But, ... Read More »
One of the biggest challenges that brand manufacturers and distributors face with their B-to-B ecommerce operations is hiring the right team. B-to-B companies need to ... Read More »
Today’s consumers usually start shopping in an online store by typing the desired item in the search tool. Shoppers have learned that most sites are ... Read More »
In “B-to-B Ecommerce: Big Opportunity, Big Obstacles,” I addressed the challenges manufacturers and distributors face as they initiate and grow their ecommerce operations.
One of those challenges ... Read More »
Business-to-business merchants face ecommerce challenges that are different from their business-to-consumer counterparts. This has slowed the entry into ecommerce for many B-to-B manufacturers and distributors.
Forrester ... Read More »
Many ecommerce merchants focus on acquiring new visitors to increase revenue. While that strategy can be helpful, it’s often cheaper to focus on growing revenue ... Read More »
There are many reasons that ecommerce companies change platforms. As their business grows and market conditions change, ecommerce firms sometimes replace components or the entire ... Read More »
I assume you are reading this because you sell products online — either in your own online store or through marketplaces. Here’s a question. When ... Read More »
The holidays are over. Your business is returning to normal. As you start a new year, review your business’s performance in 2013. Once you’ve completed ... Read More »
The vast majority of ecommerce transactions occur in a traditional online storefront. Most ecommerce solutions include everything required for placing an order in a single ... Read More »
Ecommerce marketers are quickly learning how consumers use different devices and when they use them. Marketers know that different age groups and demographics use them ... Read More »
In “The End of Third-party Cookies Should Not Hurt Retailers,” we addressed how third-party cookies affect privacy and ecommerce. After reading that article, I reviewed ... Read More »
Consumers increasingly conduct product research on smartphones. But actual online purchases are typically done on desktops, laptops, and, now, tablets.
There are many reasons for this, ... Read More »
What do Amazon, TheFind, Sears.com, Rakuten.com, Shopping.com, Google Merchant, mShopper, Nextopia, SLI Systems, Catalogs.com, Shopzilla, Commission Junction, and Vendio have in common?
They all require a ... Read More »
When showrooming became popular a few years ago, brick-and-mortar retailers realized they needed to change, to compete with lower-priced online stores. Amazon became the target ... Read More »
I’ve previously suggested that online merchants and brand manufacturers sell their products on marketplaces to expand their reach and increase their revenues. Marketplaces attract more ... Read More »
The week of Thanksgiving is the biggest retail shopping time of the year. Are you ready?
Inventory in stock?
New products created in your store?
Staffing plan in place?
Boxes ... Read More »
In “Content Marketing for Ecommerce Merchants,” I suggested that merchants create relevant content for their shoppers throughout the buying cycle.
There are two ways to approach ... Read More »