Dale Traxler is a contributing editor for Practical Ecommerce. He is an ecommerce veteran with 10 years of hands-on experience as co-founder and CEO of an online jewelry supply distributor that was successfully sold in 2012.
Currently, he is Global Director of Sales Enablement for Insite Software, a B2B ecommerce platform provider, where he oversees the pre-sales team and activities, sales solutions, and go to market strategies.
Contact Dale at firstname.lastname@example.org
Business-to-business ecommerce revenue in the U.S., at $780 billion in 2015, is roughly twice the size of B2C, according to Forrester Research. But that amount ... Read More »
Online B2B revenues in the U.S. are rapidly growing, to $1 billion per year according to published reports. The reasons for this growth are twofold.
First, ... Read More »
When online retail took off roughly 10 years ago, many manufacturers and distributors were resistant about opening an online store. There were many reasons for ... Read More »
What makes any company stand out from the crowd? Is it the products? Customer service? Profitability? Growth? Something else?
Many observers would answer all of the ... Read More »
In “Distributors Beware of AmazonSupply.com?,” my previous article, I suggested that wholesale distributors recognize the threat presented by Amazon in the B2B marketplace and find ... Read More »
As B-to-B online revenues approach $1 trillion per year, there are still many wholesale distributors who are hesitant to aggressively sell their products online.
I frequently ... Read More »
Local businesses with brick-and-mortar stores have not been early adopters of ecommerce. But, with the proliferation of mobile devices and with changes in how consumers ... Read More »
I attended the “IRCE Focus: Brands & B2B” conference in New York last week. There were many presentations that covered both B-to-B and direct-to-consumer ecommerce ... Read More »
In “Ecommerce Key for Manufacturers and Distributors,” I addressed some of the challenges that manufacturers and distributors face as they grow their ecommerce operations. In ... Read More »
Many B-to-B companies are still not aggressively pursuing ecommerce. Most have an online presence — in fact, an extensive one. They likely have a corporate ... Read More »
As an online merchant, you have an enormous number of marketing tactics and tools available to convince shoppers to purchase your products. Here are some ... Read More »
I look at a lot of online stores in the context of my profession. I shop online and am involved with many companies as they ... Read More »
The number of mid-size manufacturers and distributors implementing initial ecommerce projects is rapidly increasing. Manufacturers are utilizing ecommerce to reach new markets, bring products to ... Read More »
In “Evaluating Site Search on Target, Walmart, and Amazon,” I reviewed site search for the three retailers using the term “ipad mini retina.” I went ... Read More »
Should manufacturers and distributors that sell primarily to other businesses invest in social media? Today most businesses utilize Facebook, LinkedIn, Twitter, Google+, and Pinterest. But, ... Read More »
One of the biggest challenges that brand manufacturers and distributors face with their B-to-B ecommerce operations is hiring the right team. B-to-B companies need to ... Read More »
Today’s consumers usually start shopping in an online store by typing the desired item in the search tool. Shoppers have learned that most sites are ... Read More »
In “B-to-B Ecommerce: Big Opportunity, Big Obstacles,” I addressed the challenges manufacturers and distributors face as they initiate and grow their ecommerce operations.
One of those challenges ... Read More »
Business-to-business merchants face ecommerce challenges that are different from their business-to-consumer counterparts. This has slowed the entry into ecommerce for many B-to-B manufacturers and distributors.
Forrester ... Read More »
Many ecommerce merchants focus on acquiring new visitors to increase revenue. While that strategy can be helpful, it’s often cheaper to focus on growing revenue ... Read More »
There are many reasons that ecommerce companies change platforms. As their business grows and market conditions change, ecommerce firms sometimes replace components or the entire ... Read More »
I assume you are reading this because you sell products online — either in your own online store or through marketplaces. Here’s a question. When ... Read More »
The holidays are over. Your business is returning to normal. As you start a new year, review your business’s performance in 2013. Once you’ve completed ... Read More »
The vast majority of ecommerce transactions occur in a traditional online storefront. Most ecommerce solutions include everything required for placing an order in a single ... Read More »
Ecommerce marketers are quickly learning how consumers use different devices and when they use them. Marketers know that different age groups and demographics use them ... Read More »
In “The End of Third-party Cookies Should Not Hurt Retailers,” we addressed how third-party cookies affect privacy and ecommerce. After reading that article, I reviewed ... Read More »
Consumers increasingly conduct product research on smartphones. But actual online purchases are typically done on desktops, laptops, and, now, tablets.
There are many reasons for this, ... Read More »
What do Amazon, TheFind, Sears.com, Rakuten.com, Shopping.com, Google Merchant, mShopper, Nextopia, SLI Systems, Catalogs.com, Shopzilla, Commission Junction, and Vendio have in common?
They all require a ... Read More »
When showrooming became popular a few years ago, brick-and-mortar retailers realized they needed to change, to compete with lower-priced online stores. Amazon became the target ... Read More »
I’ve previously suggested that online merchants and brand manufacturers sell their products on marketplaces to expand their reach and increase their revenues. Marketplaces attract more ... Read More »