Practical Ecommerce

    Dale Traxler

    Dale Traxler

    In 2002, after a longtime career in sales and marketing in the electronic publishing and enterprise software markets, I co-founded an ecommerce business selling beads and jewelry supplies with my wife Cynthia.

    That business grew and evolved to become Beaded Impressions, a family of four online stores. We sold the company in early 2012.

    I now consult other small businesses on sales and strategy matters in my new company, eBusiness Vision. I also work as a contributing editor for Practical Ecommerce.

    Feel free to contact me directly at dale@practicalecommerce.com with any ideas or input you may have on my articles.


  • ArticlesMarketing

    Ecommerce Marketing vs. Shopper Annoyance

    Ecommerce Marketing vs. Shopper Annoyance
    April 14, 2014 •

    As an online merchant, you have an enormous number of marketing tactics and tools available to convince shoppers to purchase your products. Here are some of them. Personalization. Rules based on shoppers’ behavior, their profiles, past purchase history, or other variables. Pop-up offers. Cross-sells or upsells based ... Read More »

  • ArticlesConversion

    20 Tools, Tactics to Improve Online Merchandising

    20 Tools, Tactics to Improve Online Merchandising
    April 8, 2014 •

    I look at a lot of online stores in the context of my profession. I shop online and am involved with many companies as they plan a new or upgraded stores. In far too many cases, the focus is on branding, color schemes, and snappy, ... Read More »

  • ArticlesManagement

    B-to-B Ecommerce: How to Implement, Improve

    B-to-B Ecommerce: How to Implement, Improve
    March 26, 2014 •

    The number of mid-size manufacturers and distributors implementing initial ecommerce projects is rapidly increasing. Manufacturers are utilizing ecommerce to reach new markets, bring products to market more quickly, and protect and reinforce their brands. Distributors, whose margins and market share are being threatened by manufacturers ... Read More »

  • ArticlesSearch Engines

    Searching ‘iPad Mini Retina’ on Google, Comparison Engines

    Searching iPad Mini Retina on Google, Comparison Engines
    March 19, 2014 •

    In “Evaluating Site Search on Target, Walmart, and Amazon,” I reviewed site search for the three retailers using the term “ipad mini retina.” I went directly to those sites as I suspected they sold that device. In this article, I’ll evaluate the results from search engines ... Read More »

  • ArticlesSocial Media

    B-to-B: 7 Reasons to Invest in Social Media

    B-to-B 7 Reasons to Invest in Social Media
    March 11, 2014 •

    Should manufacturers and distributors that sell primarily to other businesses invest in social media? Today most businesses utilize Facebook, LinkedIn, Twitter, Google+, and Pinterest. But, many lack a strategy for using those sites to build community and drive revenue. Online retailers are investing heavily in social ... Read More »

  • ArticlesManagement

    12 Key Job Roles for B-to-B Ecommerce Success

    12 Key Job Roles for B-to-B Ecommerce Success
    March 3, 2014 •

    One of the biggest challenges that brand manufacturers and distributors face with their B-to-B ecommerce operations is hiring the right team. B-to-B companies need to identify required job roles, and then hire, train, and manage the team. Since most B-to-B companies are starting from scratch, ... Read More »

  • ArticlesConversion

    Evaluating Site Search on Target, Walmart, and Amazon

    Evaluating Site Search on Target, Walmart, and Amazon
    February 24, 2014 •

    Today’s consumers usually start shopping in an online store by typing the desired item in the search tool. Shoppers have learned that most sites are too large to simply browse through the various categories. Shoppers know that search tools are typically robust and fast. In my ... Read More »

  • ArticlesCarts & Platforms

    To Implement B-to-B Ecommerce, Empower Marketing not IT

    To Implement B-to-B Ecommerce, Empower Marketing not IT
    February 18, 2014 •

    In “B-to-B Ecommerce: Big Opportunity, Big Obstacles,” I addressed the challenges manufacturers and distributors face as they initiate and grow their ecommerce operations. One of those challenges is to identify what department within a B-to-B company should lead the ecommerce initiative. In the past, that function fell ... Read More »

  • ArticlesCarts & PlatformsManagement

    B-to-B Ecommerce: Big Opportunity, with Obstacles

    B-to-B Ecommerce Big Opportunity, with Obstacles
    February 10, 2014 •

    Business-to-business merchants face ecommerce challenges that are different from their business-to-consumer counterparts. This has slowed the entry into ecommerce for many B-to-B manufacturers and distributors. Forrester Research projected 2013 B-to-B ecommerce in the U.S. to reach $559 billion and B-to-C ecommerce to reach $252 billion. B-to-B, ... Read More »

  • ArticlesConversion

    16 Inexpensive Ways to Grow Ecommerce Revenue

    16 Inexpensive Ways to Grow Ecommerce Revenue
    February 4, 2014 •

    Many ecommerce merchants focus on acquiring new visitors to increase revenue. While that strategy can be helpful, it’s often cheaper to focus on growing revenue from existing shoppers, by improving conversion rates and increasing the average order size. In this article, I’ll offer nine simple ways ... Read More »

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