Elizabeth Ball is a freelance writer in Melbourne, Australia. She's also an experienced ecommerce merchant, having founded It's In The Stars, a provider of luxury astrology reports, in 2005. Email Elizabeth.
As we get older, our customers get younger. Generation Y, born between 1982 and 2000, offer online retailers challenges and opportunities. Here are eight tips ... Read More »
Robin Weber started his jewelry website when he was 18, with $300 from selling his high school textbooks and from tutoring classmates. He now runs ... Read More »
Jeff Oster’s friends thought he was mad to give away health care information for free when he launched his podiatry website in 1999. This was ... Read More »
If you’re planning to launch a new ecommerce business, you need to think ahead, save money, and make it profitable as soon as possible.
I’ve launched ... Read More »
A third generation “rag trader,” Daylan James grew up in Melbourne, Australia but didn’t originally want to enter his family’s fashion business.
After studying philosophy, visual arts, ... Read More »
If you’ve been lucky enough to take a break recently, you may have visited a tourist attraction or two.
What do tourists have in common with ... Read More »
Steven Perissinotto and his brother Mark grew up with a menagerie of pets on their parents’ 1,200-acre property in Gympie in rural Queensland, Australia.
Their pets ... Read More »
It’s a sad fact that not every website business can successful. Many ecommerce merchants close their websites out of exhaustion, loss of interest, insufficient capital, ... Read More »
Many men forget their partner’s birthday. But after London-born Jignesh Ghaghada upset his girlfriend by doing this, he created gift website TreatHer.com.
Ghaghada grew up in ... Read More »
For many online retailers, business conditions are tough. What do you do when your sales are dropping and you can’t work out how to reverse ... Read More »
In the novel Siddhartha, author Hermann Hesse describes the spiritual journey of a man who meets Gautama Buddha in ancient India.
Six years after reading Siddhartha ... Read More »
Have you ever been scammed in a business venture? I’ve become a victim of one. What happened to me is typical, I suspect, of online ... Read More »
Like many serial entrepreneurs who build something from nothing, Jason Schultz was blessed with insight and good timing.
Born and raised in California, Schultz began experimenting ... Read More »
There are a number of things you can do that cost nothing but offer your customers satisfaction, reassurance, and acknowledgement.
1. Keep your customers informed
This is ... Read More »
Having multiple sclerosis-like symptoms became a blessing for Shelley Mitchell.
Born in Taiwan, she relocated to Melbourne, Australia with her meteorologist father and music-teacher mother when ... Read More »
Since March 2012, I’ve been writing the monthly “Lessons Learned” column, which has profiled online merchants selling products ranging from remedies for intestinal problems (“Trusting ... Read More »
Nate Kennedy grew up in Logan, Utah. The oldest of 10 children, Kennedy’s desire to earn money came from watching his grandparents, who owned a ... Read More »
Like most working women yet to become mothers, Tania Tan was blissfully unaware how unfashionable and expensive maternity clothing could be.
Tan was raised in Sydney, ... Read More »
Christmas is such a major sales period for many online retailers that it can make you overlook Valentine’s Day, which falls barely six weeks later.
Here ... Read More »
When customers start placing holiday orders — and especially as deadlines loom — you need all the help you can get in ensuring their purchases ... Read More »
Alec Nelson grew up in the wealthy semi-rural Sydney suburb of Dural in a home that his builder father built in the 1960s. At age ... Read More »
You may think you can’t tap into the wedding market if you don’t sell venues, honeymoons, caterers, dresses, hair and make-up, invitations, flowers, cars, jewelry, ... Read More »
Bartenders frequently ask young patrons to prove they’re over 21 to obtain liquor service. But there’s probably only one ex-bartender who has created a million-dollar ... Read More »
Unlike many entrepreneurs, Gabriel Luis does not have parents who own a business. His mother is a bank manager and his father is a mail ... Read More »
Less than five months to Christmas Day, now is the time you should be growing your newsletter database as fast and effectively as possible.
I just signed up - or attempted to sign up - to 14 online gift retailers' newsletters and here is what I'd suggest.
1. Put your newsletter sign-u...
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Jordan Lindberg must be the only online retailer who earned a bachelor's, master's, and doctorate in philosophy from, respectively, Albion College (1991), Michigan State University (1993), and University of Missouri-Columbia (1997).
A professor at Central Michigan University from 1997 ...
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If you sell online, you can customise online, and if you don't, you're leaving money on the table.
So says Anthony Flynn, creator of the customised energy bar company, You Bar, and his co-writer sister Emily Flynn Vencat.
Flynn writes a compelling case in his book Custom Nation (BenBe...
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There’s no one recipe to becoming a successful online retailer. Julie Degnan began with a love of numbers, mixed in an entrepreneurial father, and added ... Read More »
How long do you let poor conversions hamper your sales?
After the needle hadn't moved on my unit sales after the holiday period, and my conversion rate was sinking, I hired a conversion specialist from Odesk. (No, I didn't have much money to spend.)
My conversion specialist 1, whom I'...
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Citizens of Hungary were banned from owning and operating their own businesses from World War II until the communist regime fell in the early 1990s.
With no exposure to entrepreneurialism for about 50 years, one Hungarian family, the Panczels, bravely opened a convenience store in Szol...
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