The critical holiday selling season is almost here. Here are five items that I’m focusing on to get the most of my holiday marketing activities.
Offer ... Read More »
Last month, my husband and I began raising a black Labrador puppy.
Next year, we will give one-year-old Whimsy to Guide Dogs Victoria for intensive training ... Read More »
In a single month, I’ve encountered the following five instances of poor customer service from online companies. All could have been easily avoided.
Silence after a ... Read More »
Most merchants measure ecommerce success by revenue.
Shopify’s dashboard notes tell me my website is in the top five percent of those launched in the last ... Read More »
You’ve likely seen a few brick-and-mortar shops go out of business in recent times. I recently saw hastily-printed sheets at local ice cream store — ... Read More »
My Wedding Decor has gradually evolved in the 10 months since I launched the site.
Four weeks ago I made two simple changes that may have ... Read More »
There seems to be a well-meaning but misguided belief that as online retailers we should under-promise and over-deliver to make our customers more loyal.
But I ... Read More »
My Wedding Decor turned seven months old on November 23.
In the last month, advice from three sources — a wedding directory business development manager, a ... Read More »
With the festive season fast approaching, setting up a gift certificate option on your website can increase sales. This is something I plan to add on ... Read More »
I have installed 15 apps from the Shopify store since launching My Wedding Decor in late April. Here I examine the impact of 10 of ... Read More »
I launched my third ecommerce venture, My Wedding Decor, in April. Since then, I have been working with over 40 wedding-product suppliers. Here’s what I’ve ... Read More »
After eight months of planning, I launched MyWeddingDecor.com.au on April 23. I founded the business to appeal to Australian couples that seek personalized, unique, and ... Read More »
Launching a new website takes a lot of preparation and planning. I first addressed my new ecommerce business, My Wedding Decor, back in February, in “Launching my ... Read More »
The countdown has begun: I launch my Australian wedding decorations website, my third ecommerce venture in 15 years, in eight weeks. And like many online ... Read More »
Many of the most successful online retailers sell products that solve problems.
Daniel Rensing, who grew up in Levittown, N.Y., created a clever product that attracted ... Read More »
Whether you’ve been in business for years or you’re just launching a new website, sending samples of your products can grab the attention of shoppers. ... Read More »
Imagine seeing a group of sharks. Would you lose your nerve?
Stephan Aarstol nearly did. He had nothing to lose but rejection by pitching his business, ... Read More »
Nathan Hartnett was an air traffic control officer in the Royal Australian Air Force in his hometown of Toowoomba (a city 79 miles west of ... Read More »
Free shipping is commonplace for ecommerce companies. For brick-and-click companies — those with online and physical stores — free pick-up can be a helpful shipping ... Read More »
As a boy in Cleveland, Ohio in the 1960s, Fredric Gwinn used to watch his father, a machinist by trade, work on the family car, ... Read More »
With the holiday period underway, you may be looking for ways to win new customers and boost sales. Here are eight ideas to consider adding ... Read More »
As we get older, our customers get younger. Generation Y, born between 1982 and 2000, offer online retailers challenges and opportunities. Here are eight tips ... Read More »
Robin Weber started his jewelry website when he was 18, with $300 from selling his high school textbooks and from tutoring classmates. He now runs ... Read More »
Jeff Oster’s friends thought he was mad to give away health care information for free when he launched his podiatry website in 1999. This was ... Read More »
If you’re planning to launch a new ecommerce business, you need to think ahead, save money, and make it profitable as soon as possible.
I’ve launched ... Read More »
A third generation “rag trader,” Daylan James grew up in Melbourne, Australia but didn’t originally want to enter his family’s fashion business.
After studying philosophy, visual arts, ... Read More »
If you’ve been lucky enough to take a break recently, you may have visited a tourist attraction or two.
What do tourists have in common with ... Read More »
Steven Perissinotto and his brother Mark grew up with a menagerie of pets on their parents’ 1,200-acre property in Gympie in rural Queensland, Australia.
Their pets ... Read More »
It’s a sad fact that not every website business can successful. Many ecommerce merchants close their websites out of exhaustion, loss of interest, insufficient capital, ... Read More »
Many men forget their partner’s birthday. But after London-born Jignesh Ghaghada upset his girlfriend by doing this, he created gift website TreatHer.com.
Ghaghada grew up in ... Read More »