Practical Ecommerce

    Gagan Mehra

    Gagan Mehra

    Gagan Mehra is an expert in ecommerce and Big Data. He has worked in multiple industries, across four continents, deploying several different ecommerce solutions and in the process has solved several Big Data challenges.

    He currently works for a market leader in the in-memory data management space and, whenever time permits, dabbles in new technology. He is excited to share his knowledge and experience with everyone on the site. He can be reached at gaganmehra@gmail.com, or on Twitter: @ga2n.


  • ArticlesMarketing

    5 Ways to Increase Sales from Returning Customers

    5 Ways to Increase Sales from Returning Customers
    April 2, 2014 •

    Retailers spend millions of dollars every year on increasing sales from returning customers. They utilize loyalty programs, special campaigns, and personalized discounts — all presumably based on a customer’s lifetime value. These programs have been reasonably successful. But there are other ways to increase sales from ... Read More »

  • ArticlesManagement

    10 Questions to Ask Ecommerce Payment Providers

    10 Questions to Ask Ecommerce Payment Providers
    March 11, 2014 •

    Accepting credit card payments is critical for ecommerce merchants. A payment provider should support a merchant’s payment needs, charge low fees, and scale as the business grows. Even though these requirements appear straightforward, it is not easy to choose a provider from the hundreds of ... Read More »

  • ArticlesConversion

    How to Personalize Shopping on an Ecommerce Site

    How to Personalize Shopping on an Ecommerce Site
    January 28, 2014 •

    Personalizing an ecommerce site refers to the process of altering its appearance or navigation to the interests of visitors. Personalization can greatly increase conversion rates and improve loyalty. Many large ecommerce sites use personalization. Multiple vendors offer personalization platforms for merchants of all sizes. I recently ... Read More »

  • ArticlesManagement

    Big Data’s Impact on 2013 Holiday Sales

    Big Data's Impact on 2013 Holiday Sales
    January 2, 2014 •

    The holiday season has ended and the analysis has begun to understand what worked and what did not for ecommerce merchants. Cyber Monday became the biggest online shopping day in history with a 20.6 percent increase in sales over 2012, according to the IBM 2013 ... Read More »

  • ArticlesManagement

    15 Online Shopping Pet Peeves

    15 Online Shopping Pet Peeves
    December 10, 2013 •

    Being an avid online shopper, I buy from many ecommerce sites. Most of these sites are helpful and effective. But there are some that have annoying features. Here are my top 15 pet peeves. 1. Slow Site A site that is slow is a complete turn off. I ... Read More »

  • ArticlesManagement

    5 Ways Retailers Benefit from ‘Internet of Things’

    5 Ways Retailers Benefit from Internet of Things
    December 4, 2013 •

    Most activity on the Internet depends on human interaction. Email, social media, blogs, video, online shopping — it all requires humans. But there’s another, separate use of the Internet that doesn’t rely on humans. It links “things,” such as medical devices, kitchen appliances, vehicles, thermostats, ... Read More »

  • ArticlesManagement

    Roundup of Privacy Initiatives, Effect on Ecommerce Merchants

    Roundup of Privacy Initiatives, Effect on Ecommerce Merchants
    October 14, 2013 •

    There has been much activity in the privacy space in the last few months, including changes that could impact how consumers shop and how retailers collaborate with their business partners. In this article, I will present an overview and analysis. 1. New Privacy Law in California On ... Read More »

  • ArticlesConversion

    5 Unusual and Effective Ecommerce Pricing Strategies

    Screen Shot 2013-09-23 at 11.04.28 AM
    September 23, 2013 •

    Most online retailers set pricing using the cost-plus or the value-based method. While these work well, there are several other ways to price products. Here I present five unusual and effective ways to price products on your ecommerce site. 1. Pay What You Want The pay-what-you-want strategy ... Read More »

  • ArticlesManagement

    Improving Customer Service with Big Data

    bigdata
    August 29, 2013 •

    Customer service is key for ecommerce businesses. If retailers could improve customer service while also reducing its cost, they would likely do it. Big data can help achieve this goal in the following four areas. 1. Website Is Broken This is the most common reason to contact ... Read More »

  • ArticlesConversion

    6 Benefits of Predictive Analytics for Online Retailers

    6 Benefits of Predictive Analytics for Online Retailers
    July 30, 2013 •

    Predictive analytics is a process that uses machine learning to analyze data and make predictions. It has been used for a long time, though the adoption has been low because of the complexity and costs. With Big Data, both of these things are changing, as more affordable solutions are... Read More »

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