Gagan Mehra is an expert in ecommerce and Big Data. He has worked in multiple industries, across four continents, deploying several different ecommerce solutions and in the process has solved several Big Data challenges.
He currently works for a market leader in the in-memory data management space and, whenever time permits, dabbles in new technology. He is excited to share his knowledge and experience with everyone on the site. He can be reached at firstname.lastname@example.org, or on Twitter: @ga2n.
The Internet has made it easier to sell products and services worldwide. But easy access without an engaging customer experience cannot guarantee sales. Presenting site ... Read More »
The download speed of ecommerce sites has greatly improved over the years because of the wider availability of faster Internet service. But many retailers still ... Read More »
“Beyond Facebook: 74 Popular Social Networks Worldwide” is our list from 2011 of the leading social media sites. But much has changed since then, with ... Read More »
In “20 Top Internet Service Providers,” a post from 2011, Contributing Editor Sig Ueland listed 20 large U.S. ISPs, with details and pricing for each. ... Read More »
A mobile-optimized website is a must-have for ecommerce merchants. To achieve this, many use responsive design, which makes a site render well across multiple devices. ... Read More »
Apple recently announced record-breaking sales for its 2014 fiscal year. Among the numbers for iPhones and iPads, the company also offered thoughts about the growth ... Read More »
The annual Consumer Electronics Show just wrapped up. This year’s focus was on wearable devices. Several new devices were launched at the show. These included ... Read More »
Data can be extremely important to ecommerce merchants, as it helps them understand their customers better and generate more revenue. There are many ways a ... Read More »
Smaller retailers that compete solely on price against large ones, like Amazon, almost always lose. But there are other ways that small retailers can beat ... Read More »
Apple Pay is a new payment service announced by Apple on Sept. 9, with a launch date of Oct. 20. The service works with Apple ... Read More »
Many retailers focus on growing web traffic and then exposing it to a variety of techniques to convert those visitors into paying customers.
“Growth hacking” is ... Read More »
Many articles have addressed online customer service and the associated best practices to optimize the experience, reduce costs, and increase loyalty. This post will focus ... Read More »
The ability to use one’s voice to shop has been tried by a number of merchants, including Amazon, Ebay, and Domino’s Pizza. But it has ... Read More »
Much attention is paid to the success of huge ecommerce companies, such as Amazon and Newegg. But there are many smaller ecommerce companies that prosper, ... Read More »
Many merchants struggle with the challenge of shipping goods in the fastest and cheapest manner. There are several variables that determine the best shipping provider ... Read More »
Retailers spend millions of dollars every year on increasing sales from returning customers. They utilize loyalty programs, special campaigns, and personalized discounts — all presumably ... Read More »
Accepting credit card payments is critical for ecommerce merchants. A payment provider should support a merchant’s payment needs, charge low fees, and scale as the ... Read More »
Personalizing an ecommerce site refers to the process of altering its appearance or navigation to the interests of visitors. Personalization can greatly increase conversion rates ... Read More »
The holiday season has ended and the analysis has begun to understand what worked and what did not for ecommerce merchants. Cyber Monday became the ... Read More »
Being an avid online shopper, I buy from many ecommerce sites. Most of these sites are helpful and effective. But there are some that have ... Read More »
Most activity on the Internet depends on human interaction. Email, social media, blogs, video, online shopping — it all requires humans. But there’s another, separate ... Read More »
There has been much activity in the privacy space in the last few months, including changes that could impact how consumers shop and how retailers ... Read More »
Most online retailers set pricing using the cost-plus or the value-based method. While these work well, there are several other ways to price products. Here ... Read More »
Customer service is key for ecommerce businesses. If retailers could improve customer service while also reducing its cost, they would likely do it. Big data ... Read More »
Predictive analytics is a process that uses machine learning to analyze data and make predictions. It has been used for a long time, though the adoption has been low because of the complexity and costs.
With Big Data, both of these things are changing, as more affordable solutions are...
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The supply chain is a critical component of a retailer's business. This article identifies fives ways in which big data can enhance a retailer's supply chain processes.
1. Real-time Delivery Management
Tracking delivery of shipped goods has improved over the years. Big data helps impr...
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A recent report estimated the fraud cost for online retailers to be $3.5 billion or 0.9 percent of online revenue. To put it in different words, an online retailer loses, on average, $9,000 to fraud for every $1 million in revenue.
This is a significant amount of fraud that, ideally, ...
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Many online retail sites use personalization features that are bundled with their ecommerce platforms or are enabled by integrating with a third-party vendor.
These features often do the basic segmentation and targeting but do not incorporate data from all consumer interactions, such ...
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In "Understanding Big Data for Ecommerce," we provided a primer on the growth of data and its implications for ecommerce merchants. This article will add to that post by explaining Big Data in more detail and presenting its most common uses for ecommerce sites.
There are many definitio...
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Many companies use social media sites to facilitate ecommerce sales. Some of them have attempted to sell products directly on Facebook. Others use social media to spur traffic and sales at their own ecommerce sites. The results of these collective efforts have been mixed.
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