Practical Ecommerce
    Get the Practical Ecommerce RSS feed

    Hamlet Batista

    Hamlet Batista

    Hamlet Batista is C.E.O. and founder of RankSense Inc., an SEO revenue reclamation platform for retailers. He is the inventor and U.S. patent holder of "SEO Suite" and its components. He is also technical review editor of The Art of SEO, and Search Marketing Inc, both leading SEO instructional books.

    He was previously owner of Hamlet Batista Group LLC, a marketing consultancy.

    Hamlet co-invented Altruik’s Page Priority®, an enterprise-level SEO software that pioneered automated resolution of site architecture issues. Using the software, clients experienced, on average, a double-digit increase in sales from organic search — a patent was filed for this invention.

    Hamlet also created the patented software RankSense®, which focused on simplifying SEO for small businesses and earned Web Host Magazine’s prestigious Editor’s Choice award.

    Email Hamlet.


  • Conversion

    Using Google Data Studio for SEO

    Using Google Data Studio for SEO
    May 3, 2017 •

    In “Using Server Logs to Uncover SEO Problems,” I explained that web server logs can be helpful, but the data is raw and requires transformation and analysis. In this post, ... Read More »

  • Design & Development

    Using Server Logs to Uncover SEO Problems

    Using Server Logs to Uncover SEO Problems
    April 11, 2017 •

    Sometimes websites have search-engine-optimization problems that Google Search Console, Google Analytics, and off-the shelf SEO tools cannot locate. When this occurs, I often rely on an old-school method: web server logs. What ... Read More »

  • Design & Development

    SEO: How to Detect, Correct Duplicate Content Pages

    SEO- How to Detect Correct Duplicate Content Pages
    March 23, 2017 •

    Duplicate content remains a common obstacle when it comes to increasing organic search traffic on retailer websites. Here are some of the advantages of addressing duplicate content to increase SEO performance, ... Read More »

  • Design & Development

    SEO: How to Migrate an Ecommerce Site to HTTPS

    SEO: How to Migrate an Ecommerce Site to HTTPs
    March 8, 2017 •

    Google began encouraging websites to move to encrypted SSL connections, which carry the HTTPS reference in the URL, as early as 2014. Google promised a ranking boost to sites that ... Read More »

  • Design & Development

    How to Avoid SEO Disaster from a Replatform

    How to Avoid SEO Disaster from a Replatform
    February 22, 2017 •

    Redesigning your ecommerce site or changing platforms is nerve racking. It’s easy to miss an important step and lose valuable organic search traffic and revenue. I have assisted many ecommerce sites ... Read More »

  • Marketing

    SEO: How to Quickly Reverse a Traffic Downtrend

    January 31, 2017 •

    During a website redesign, re-platform, or domain change, it is not uncommon to see a reduction in organic search traffic. The panic generally starts weeks after trying one thing after ... Read More »