Jamie Salvatori is founder and owner of Vat19.com, a unique gift store dedicated to finding and promoting the most "curiously awesome" products on the planet.
Jamie has a degree in computer science and a decade worth of practical experience in photography and videography.
It’s expensive, time consuming, fraught with peril, expensive, undervalued by your customers, and did I mention that it’s getting more expensive by the day? ... Read More »
Competing on price is a stupid tactic because it’s easy. Any idiot can undercut his competitors. Making money with this tactic, however, is rare. Only ... Read More »
Advertising is a pain in the butt. It’s expensive. It requires constant maintenance, and it’s not always measurable. In our industry, though, we tend to ... Read More »
Our international orders represent approximately 15 to 20 percent of our total sales. That’s huge. We achieved this level of success through a variety of ... Read More »
Social media is probably the worst advertising vehicle for small ecommerce merchants I’ve found. Well, perhaps advertising on a park bench would be worse, but ... Read More »
You should sell ads on your e-commerce site. I’ve yet to find evidence that putting banner advertising on your e-commerce site to be a bad ... Read More »
In your business, you must focus on two things: content and time. They are both equally important and inextricably intertwined.
Great content will never go out ... Read More »
I’ve been running my own small business for over a decade and I often speak with people who are thinking about starting their own business. Listening to their expectations usually results in my shaking my head later and thinking, “They have no idea what they’re getting themselves into!”...
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Credit cards are cool. They make online shopping possible. But credit card processing, the system by which money moves from a customer to a merchant, totally sucks.
It sucks for three reasons: cost, liability, and security.
Let’s outline each in their stunning absurdity.
Credit card ...
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If you listened to the politicians tell it, the story of main street retailers needing online stores to charge and collect sales tax is all about fairness. To again quote McEnroe, “You cannot be serious!”
Here’s the “argument” presented by stupid politicians as proxy for the main stree...
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